Table of Contents ------------------------------------------------- 1. Introduction ------------------------------------------------- 2. Corporate strategy ------------------------------------------------- 3. Operations strategy -------------------------------------------------
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Part 1a Statement 1: “The airport transfers passengers and freight between ground and air.” I agree with statement 1 as stated above. The airport is a facility or a ‘gateway’‚ which bridges passengers and freight from the ground to the aircraft‚ which brings them through the air. At the destination‚ another ‘gateway’ meets them‚ and bridges them from the air back to the ground. The “gateway” uses many other facilities and/or services to ensure a seamless transfer of passenger or freight between
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brief background of the Virgin Australia’s international airlines. From the second to the eighth part‚ the knowledge and theories of marketing management and planning will be used to analyze the international airlines of Virgin Australia in details. They are: clearly define the product line; through analyzing target market‚ market share‚ market size and its growth to achieve the result of market analysis; in-depth dissect the international airlines of Virgin Australia by applying marketing mix strategy;
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subsidiary of Singapore Airlines. Now Silk Air operates for 38 international destinations in 11 countries. In my point of view‚ Silk air has a major flaw in its organizational structure. The original structure comprises of total six components including the top managerial department.(refer to Appendix 1). The rationale for this is explained as that most of the operations are handled by Singapore Airlines in terms of marketing‚ and most of the HR and Planning is a part of Singapore Airlines’ concerns
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and Malaysian Airline System Berhad. This two companies are the flying company in Malaysia. AirAsia Berhad (MYX: 5099) is a Malaysian-based low-cost airline. AirAsia is Asia’s largest low-fare‚ no-frills airline and a pioneer of low-cost travel in Asia.AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia
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2nd oldest airline founded in 1920. Qantas is widely recognized as the world ’s leading long distance airline and one of the strongest brands in Australia. Qantas built a reputation for excellence in safety‚ operational reliability‚ engineering and maintenance‚ and customer service. The Qantas Group ’s main business is the transportation of customers using two complementary airline brands - Qantas and Jetstar. In addition to operating subsidiary businesses including other airlines as Qantas Link
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main airport in Singapore. Located in Changi‚ it is about 17.2 kilometres north east from the commercial site. Changi Airport is served by 80 airlines with over 400‚000 flights a year connecting to more than 180 cities in 59 countries‚ handling 37.7 million passengers and ranking 19th busiest airport in the world. The airport is expecting to handle a total of 50milllion by 2012. It is operated by the Civil Aviation of Singapore (CAAS)‚ with Singapore Airlines‚ Singapore Airlines Cargo‚ SilkAir‚
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carriers (LCCs) are airlines that provides no frills services that are at a lower cost. They provide limited services to make up for the lost in revenue dut to the decreased ticketing prices. LCCs became popular in Asia after the 1997 financial crisis where people were looking to travel at a cheaper cost due to the bad economic situation. Since then‚ LCCs have been growing in the airline industry and has increasing market dominance at the moment. With a change in market demand for airlines‚ there are bond
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lenders (Readyratios 2013). The market average of the debt-to-equity ratios in Airline industry in 2012 is 3.88 (CSI Market 2013). The Debt to Equity ratio calculated from the Singapore 2012 financial statement is 0.67‚ which is far below the industry average. It indicates that the company is quite capable of generating enough cash to satisfy its debt obligations. But the such small ratio may also indicate that Singapore Airline is not taking advantage of the increased profits that financial leverage may
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Singapore Changi Airport (IATA: SIN‚ ICAO: WSSS)‚ Changi International Airport‚ or simply Changi Airport‚ is the main airport in Singapore. A major aviation hub in Southeast Asia‚ it is about 17.2 km (10.7 mi) north-east[5] from the commercial centre in Changi‚ on a 13 square kilometres (3‚200 acres) site. The airport‚ operated by the Changi Airport Group‚ is the home base of Singapore Airlines‚ Singapore Airlines Cargo‚ SilkAir‚ Scoot‚[6] Tiger Airways‚ Jetstar Asia Airways‚ and Valuair. As of
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