Situation Following the Deregulation in 1978‚ a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today‚ consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop‚ cross-country routes in densely populated cities‚ which‚ in a regulated environment
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pilots‚ technicians and other service providers. 3) Morning flights are usually unavailable. 4) Only one class of seating is offered. 5) Operates mainly its own booking service‚ booking flights is not available except directly through Southwest Airlines. 6) Can only carry a limited amount of cargo and freight. 2.3 Opportunities 1) Further expansion in the international market. Pursuing code-sharing deals with
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The Life expectancy in Singapore has increased steadily by roughly 30% in the past 50 years—from 60 years at birth in 1960 to 80 years at birth in 2010. (Statistics Singapore‚ 2010) Since the last quarter of the twentieth century‚ the rise in life expectancy has been accompanied by a downward trend in fertility which results in an aging population. Similar to many developing countries with aging populations‚ aging populations indisputably brings challenges. The Government has many plans and policies
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Emirates Airlines is one of the leading airlines in the industry. It has maintained many sources of competitive advantage in terms of cost and uniqueness which had led to a cost advantage and differentiation advantage. Although cost advantage and differentiation advantage are mutually exclusive‚ Emirates Airlines was able to sustain both. As for the competitive scope‚ the company can have either a broad target or a narrow target. Most probably Emirates Airlines is favouring the broad target because
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The incarceration rates of Norway‚ Australia‚ and Singapore can are much lower compared to the United States. In Norway the murder rate is less than half of that in Australia and robbery rate is significantly lower as well. The rates of all of the three first world countries i researched were surprising to me. I think they are surprising to me because Singapore have a very very low crime rate‚ and i would believe that is because they have very strict rules there compared to other places such as Australia
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evaluate the adaptation of the marketing mix (MM) of two airlines with respect to a certain marketing tactic. Therefore‚ Etihad Airways‚ the national carrier of the United Arab Emirates (UAE) and the South African low-cost carrier Mango have been chosen for the comparison. Hence‚ brand positioning and awareness will be appraised as a marketing tactic for both airlines. Secondly‚ this report will compare and evaluate how these two airlines adapt product and promotion as part of the MM in order
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Image of Nature In the Mary Oliver poem “Singapore”‚ she speaks about how some people expect all poems to only be about nature and obvious happiness. However‚ she shows that with imagery they can be found in the least likely of places. She talks about this woman she sees in a Singapore airport restroom cleaning an ashtray in the toilet and she compares this image to a vision of nature. In this poem‚ the author uses a collaboration of imagination‚ nature imagery‚ and what she physically sees to
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Being a land-scarce country of 714.3 square kilometres and having a population density of 7‚257 per square kilometer (Singapore Department of Statistics‚ 2012)‚ every hectare of land in Singapore is extremely important to us. Over the years‚ widespread urbanisation has led to about 90.2% of our land area being developed (Tan‚ 2006)‚ exhausting much of our natural heritage in the process. Due to the limited amount of land‚ our natural heritage is insufficient to provide us with much economical
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expenses? The ageing population in Singapore is growing at an alarming trend. We currently have more than 450‚000 people aged 65 and above as of Augus 2011. By 2025‚ 14 years from now‚ the ratio of those aged 65 and above will be more than 20% of our population. Singapore Ratios of elderly to children 2025 By 2050‚ those aged 65 and above will be almost 30%. Compared to the number of young less than 15. We will see more elderly than kids anywhere we go. Singapore Ratio of elderly to children in
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Introduction Background Of Foreign Labour in Singapore Since the day Singapore gained independence‚ the growth of the economy had been advancing tremendous over the past four decades. The influx of foreign labour has been playing an important role towards the Singapore economy. Even up to today‚ Singapore‚ itself with scarce resources‚ could only rely on human resource to sustain the economy growth. With a tightening labour market and a low unemployment rate‚ this gradual increase in foreign
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