ALINEANDO LA ORGANIZACIÓN Case in Point Southwest Airlines: consistencia y coherencia a lo largo del tiempo Logo: www.southwest.com Southwest Airlines (SWA) es la primera aerolínea norteamericana: transporta millones de pasajeros anuales (102 millones‚ en 2008)‚ llega a 67 ciudades en 34 estados y opera más de 3.300 vuelos diarios.4 Tiene 35.000 empleados‚ 36 años consecutivos de beneficios y un récord de reconocimientos‚ que van desde estar entre las empresas más admiradas del mundo hasta
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Learnings from Singapore Airlines Case Study This document focuses from the perspective of teachings from class 1 of Marketing. The teachings of the class 1 are: Value for the customers‚ customer satisfaction‚ marketing approach‚ profit making at a superior service and building relationship with customer Singapore airlines goal is service excellence at a profit. Service excellence is achieved by providing a value for the
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DIPLOMA IN MANAGEMENT STUDIES (FULL TIME) 39TH INTAKE/ SEMESTER 1 (JULY 2012) BUS001-ENGLISH FOR BUSINESS LECTURER: EMILY PAKIVATHY D/O PAUL THIYAGARAJ CA1 NAME: NWE NI HLAING FIN NO: G1157533T CLASS: D SECTION A: PARAGRAPH WRITING 1) SECONDARY SCHOOL STUDENTS 2) WORKING ADULTS IN THEIR 30S SECTION B: CRITICAL REPSONSE TO AN ARTICLE 1) EXPLAIN THE ARTICLE’S THESIS 2) CRITICAL RESPONSE TO THE ARTICLE’S IDEAS SECTION A Question 1 As a secondary student‚ you may wonder
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Introduction This paper is going to examine using the statement of accounts and published performance information for two companies: Malaysian Airlines and Singapore Airlines‚ compare and discuss the effectiveness of the financial information for the users of financial accounts. The company’s managers‚ stockholders‚ suppliers‚ lending institutions‚ employees‚ customers‚ government‚ competitors are the users of financial statements. These are considering the international and external shareholder
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SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012 SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012 SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012 Vision and Mission 3 Chairman’s Message 4 Chief Executive’s Message 5 Board of Directors 7 Management Team 11 Corporate Governance 12 Singapore Tourism: Competing at a New Level 17 Tourism Sector Performance: Another Outstanding Year in Singapore Tourism 18 Greater Value Creation 22 Understanding
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Marks & Spencer Resources‚ Capabilities & Competitive Advantage Compiled for Paull Robathan. Author: Kerry Sheehan Monday‚ 02 February 2004 1EXECUTIVE SUMMARY In the period up until the mid 1990’s M&S had a market leading share of the clothing market. They used their resources and subsequent capabilities to exploit their differences from the competitors and create competitive advantage by: *Empowering suppliers/manufacturers with design responsibility *Closely managing supplier relationships
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Use of Resources‚ Capabilities and Core Competences. Resources‚ capabilities and core competences Resources‚ capabilities and core competencies are the foundation of competitive advantage. Resources are bundled to create organizational capabilities. In turn‚ capabilities are the source of a firm’s core competencies‚ which are the basis of competitive advantages. Here‚ we define and provide examples of these building blocks of competitive advantage. 1. Resources Broad in scope‚ resources cover
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Appendix 3 – Internal Analysis Resources: a) Tangible resources: i) Physical: plants and equipment * H-D invests continuously in plants and equipment. * H-D plants are located in different states in the US‚ very far from each other‚ which causes very high transportation costs. i) Technological: * H-D is known for its technological backwardness in terms of engines‚ suspension systems‚ braking systems‚ and transmissions. iii)
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Case Analysis on Singapore International Airlines Lee Yueh-Hsien #2313 Institute of Business and Accounting‚ Kwansei Gakuin University Acknowledgement Apart from my efforts‚ the success of any projects mainly depends on the encouragement and guidelines from many others. I take this opportunity to express my heartily appreciation to those who have been involved in the success of completion of this paper. Especially‚ I would like to take this opportunity to express my sincere gratitude to Professor
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References: Barney‚ J. (2004). Firm resources and Sustained Competitive Advantage. Strategy: Process Content Context: an international perspective‚ de Wit & Meyer ‚ 285-292. Chui‚ M. (2011‚ November). Mckinsey & Company. Retrieved June 10‚ 2014‚ from Inside P&G ’s Digital Revolution: http://www
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