A Short Statement about the Importance of Goals‚ Objectives‚ and Strategies By Bob Freitag Direction is provided only when there are clear and concise goals and objectives. You may know the “what”—such as rivers flood. You may understand the “so what”—the impacts caused by the flooding. But can you devise a “now what”—a course of action‚ a— To avoid the adverse impact you need a direction. You need goals and objectives. The clearer and more measurable your goals the easier your actions are
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Gate Turnaround at Southwest Airlines Video Case Study Southwest Airlines was started in 1971 by Rollin King and Herb Kelleher. Their idea was simple. If they could take airline passengers where they want to go‚ on time‚ at the lowest possible price; all while having fun doing it‚ then people would love to fly on their airline. As a result of this‚ no other airline in the industry’s history has enjoyed the customer loyalty and extended profitability which Southwest
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2014 By Ho Sue Yuin Case Study on Carrefour’s failure in Singapore 1.0 Introduction In November 2012‚ France-based Carrefour SA (Carrefour)‚ the second largest retailer in the world and the pioneer of the hypermarket concept in Singapore‚ closed down its two megastores in Suntec and Plaza Singapura‚ marking Carrefour’s exit from the Singapore retail market. According to the company’s statement‚ Carrefour Singapore had decided to quit‚ as “expansion and growth perspectives do not
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e-Government: The Singapore Arun Mahizhnan & Narayanan Andiappan Arun Mahizhnan is Deputy Director‚ Institute of Policy Studies‚ Singapore and Narayanan Andiappan is Assistant Manger‚ Infocomm Development Authority‚ Singapore Government. This paper draws heavily from resource materials provided by IDA. The views expressed are in the authors’ personal capacity. ___________________________________________________________________________ Introduction The term "e-Government" is used in this paper
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campaign: The Fall of Singapore is considered to be one of Britain’s worst defeats in the World War II. It occurred on 15 February 1942 and marked a dramatic victory for the Japanese. It displayed the immense power of Japan and the threat they had upon many countries in the world. This battle involved both savage methods and ended with the atomic bombing on Hiroshima in August 1945. Following the Japanese attack on Pearl Harbor‚ Japan was able to pursue their other military objectives in the Pacific
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Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices Assignment Questions 1. Is there anything that you find particularly impressive about Southwest Airlines? 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy? 3. What are the key policies‚ procedures‚ operating practices‚ and core values underlying Southwest’s efforts to implement
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airport services provider DNATA (the Dubai National Air Transport Association) and Emirates Airlines. Owned by the government of Dubai and based at the busiest airport in the Middle East‚ Emirates has flourished under the sheikdom’s ’wide open skies’ policy‚ in spite of the restrictions placed on it by other countries. The airline‚ renowned for its luxurious in-flight service‚ was unique among long-haul airlines in that it had not joined a global alliance such as the Star Alliance or oneworld by the
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which the positives of globalisation have far outweighed the negatives is Singapore. Without the global market‚ an economy that is substantially export-orientated such as Singapore would not be able to function. The global market plays a vital role in the economic development strategies that Singapore implements. Globalisation plays a major role in the concerns all over the world‚ and this is clearly shown in Singapore. Singapore is a small‚ densely populated country situated in South-east Asia. The
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American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry‚ an industry that should be more than profitable due to the large amount of customers‚ the necessity of using airlines’ services and the high prices charged by most
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Classic Airlines Problem Solution “Every company knows that it costs far less to hold on to a customer than to acquire a new one” (Gokey‚ 2002). As the commercial airline industry is changing at a rapid pace‚ Classic Airlines (CA) is faced with the challenge of delivering increased value within leaner consumer budgets. According to Plunkett Research Online‚ travel industry expenditures are decreasing and e-commerce is gradually replacing many jobs. With this report in mind‚ CA is set
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