visiting Singapore for business or pleasure. It follows the outline of "The Ten Commandments For Avoiding Intercultural Communication Problems" by Prof. Dr. Olaf Rankis. 2 Singapore 2.1 General Information The Republic of Singapore‚ the "Lion Island" is an independent city state and its capital is the City of Singapore. The capital measures about one sixth of the total area of the main island. The country is located in Southeastern Asia and consists of the island of Singapore and around
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and children (Yahoo Market Guide‚ 2001). Under the Gap‚ are the Old Navy and Banana Republic brands (Yahoo Market Guide‚ 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan‚ 2000‚ p. 2). The typical family life cycle for a Gap customer comprises of single teenagers and young adults to young married couples (Cosmopolitan‚ 2000‚ p.2). The races Gap targets consist of many minorities
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a tremendous amount of competitors in their market. A majority of these competitors are the standard fast food restaurants; Wendy’s‚ Burger King‚ Hardees’s and even Taco Bell. Recently McDonald’s started offering gourmet coffee‚ this brought in new competition that until recently was never in the range. Five years ago gourmet coffee company’s (Starbucks and Dunkin Donuts) where not competitors. * Demographics (Market/Customer) – McDonald’s targets just about the entire population (nationally
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Airline Services – Singapore Airlines Singapore Airlines (SIA) has a history of more than 60 years. It grew out of Malayan Airways which began operating scheduled flights between Singapore and Kuala Lumpur in an Airspeed Consul plane in 1st May 1947. 26 years later‚ Malayan Airways‚ which was renamed MSA in 1963‚ split into two: Malaysia Airlines and Singapore Airlines. It is from this moment on that Singapore Airlines commenced its independent operations. Beginning operation with 5 Boeing B707s
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humans provide each other with the many resources they need from food to clothing to entertainment. Singapore‚ as a state-city with over 5 million residents is one such example. Globalization’s powerful effect has affected the country in many ways‚ both good and bad‚ and has transformed the once small isolated island into an economic powerhouse. The way that globalization has most affected Singapore is through the development of free trade. By connecting the world together‚ globalization created
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Service Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement. Signed By: Alexander Glenn Sugiarto Date: 10 July 2012 Tick the appropriate
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Step 1 Introduction and Executive Summary Access marketing plan for specific international target market Launching a new high-tech product‚ the Water Logged Company in Australia has been dealing with gardening products with good reputation in domestic market. The new product called ‘Jelly House’ is a solidified log of water that is like a clear log jelly which can be buried in the ground at the base of plants‚ as the ground dries out‚ the water log slowly breaks down liquefying as required‚ ensuring
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History Chapter 2&5 Notes Checklist on Chapter 2: Who was the founder of Singapore? 1. Reasons why Singapore was chosen as a port 2. Importance of the signing of the Anglo-Dutch Treaty 3. Contributions of Maj William Farquhar‚ Sir Stamford Raffles‚ John Crawfurd. Reasons why Singapore was chosen as a port British Current Situation 1. They had ports at Bencoolen and Penang 2. They were also in trade with China and India. They traded their Opium which was from India
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Lush. Greenery. Justice. Freedom. Singapore‚ to me‚ means a lot more. What may seem to be a normal piece of rock to one‚ might seem like gold to another. We have to see Singapore as gold‚ treasure‚ and value it. The world is filled with uniqueness and differences. Singapore‚ being a little red dot‚ is filled with her own uniqueness. Although life in Singapore is hectic‚ it is filled with the pleasure of people and the contentment of solitude. Life in Singapore is balanced with both good and bad things
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was caused by UMNO’s policies. The spotlight of this statement is the correspondance of the seperation of Singapore from Malaysia‚ due to the policies carried out by the United Malay National Organisation. During this post-war period‚ although Singapore was already a part of Malaysia‚ their relationship was uncertain due to the political tension and differences in ideology between Singapore and the Malayan states at that time. It has been reviewed that Source A and B talks about the policies of UMNO
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