SINGAPORE INTERNATIONAL AIRLINES Air travel remains a large and growing industry. Despite being plagued by several factors such as overcapacity‚ commoditization of offerings and cutthroat rivalry to name a few‚ it facilitates economic growth‚ world trade‚ international investment and tourism. This case study will analyze the external factors affecting the airline industry‚ analyze the internal factors affecting Singapore International Airlines (SIA) and critically discuss the different generic
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Introduction “Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees.” Singapore Airlines’ Mission Statement The company has come a long way since its foundation in 1972 (Singapore Airlines [SIA]‚ 2014a). It grew from a regional airline to one of the most recognized carriers in the world. In 2006‚ with its icon‚ Singapore Girl‚ and its premium class offer‚ Singapore Airlines
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Online sales haven’t grown – orders processed within 3-4 days. Why ship internationaly(only 5%)—Antartica?? Really?? Summer problem at Sandwich heaven – why did staff leave? How to get new staff in this tight labour market. Marketing service – old fashioned??— Undefined Target market? Packaging ?(tourists publicatins‚ seasonal print media and radio spots) How to increase awareness without diluting the brand. Leverage on solid search engine raankings to promote online sales?? Basic website‚ reminder
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political stability are maintained. The People’s Action Party dominated the Singaporean politics since the independence from leaving the Federal of Malaysia in 1965. Singapore is classed as a "Hybrid" country by the Economist intelligent unit because Singaporean politics is a mixture of bureaucracy and democracy. Also Freedom House rank Singapore as "partly free". Western democracies considered the Singaporean government is closer to bureaucratic instead of democratic or illiberal and procedural democratic
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2007 was strong economic growth for the global economy. This was due to tight global refining capacity and continued strong demand for energy to fuel economic growth especially from China‚ India‚ the Middle East and Russia. Singapore Petroleum Co Ltd (SPC) is a Singapore-based company. The principal activities of the Company consist of exploring‚ developing and producing oil and gas‚ petroleum refining‚ marketing‚ distribution and trading of crude oil and petroleum products and the provision of
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Chocolate can be bittersweet‚ and we don’t mean literally. Although chocolate has many benefits to your health‚ some facts about how chocolate is made may make you want to munch on a different snack‚ or at least lower your chocolate intake. Dark chocolate has more cacao (the beans that chocolate are made from) and less sugar than other chocolates‚ so it is considered healthier than milk and white chocolate. Dark chocolate contains lots of antioxidants that help the cardiovascular system by
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Growth Model of Singapore Group 5 Yash Goradia Dhairya Kajaria Ankita Rathi Jaspreet Sandhu Sahil Sanghvi Shriraj Shetty
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A Dynamic Game of Risk Control: A New Perspective on Singapore’s National Integrity System By Tan Tay Keong Corruption Control in Singapore During the country’s formative years in the 1950s and 1960s‚ corruption was rampant in Singapore. Syndicated corruption was rampant among police officers‚ public health inspectors‚ customs officials‚ and school administrators. Corruption was a way of life in the city during the British colonial rule and the Japanese occupation. In his Annual
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Apple Fever In Singapore Introduction Singapore which is situated in SEA(South East Asia) has posses a high consumer of electronic devices. Apple is company that products Mac devices‚ products include IPOD‚ ITouch‚ Mac Book‚ Peripherals and IPad. The company is concentrate on selling products physical products. Apple also has international the business and globalize the market share of the company. Apple also has product that consisit of iTunes and App Store. App Store which provide application
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Introduction- The largest sporting event in Singapore‚ Formula 1 Singapore Grand Prix‚ and official name called the Formula 1 Singtel Singapore Grand Prix. It was announced that the telecommunications company Singtel would sponsor the event in November 2007. After signing a five-year deal‚ it will be set the first ever night race Singapore’s Marina Bay street circuit and also be Asia’s first F1 street race in 2008. In one of the sport’s most striking settings‚ the street circuit snakes through the
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