CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were
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com/researchregister The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-4529.htm MSQ 15‚3 A case study of service failure and recovery within an international airline David Bamford Manchester School of Management‚ UMIST‚ Manchester‚ UK‚ and 306 Tatiana Xystouri Ministry of Finance‚ Nicosia‚ Cyprus Abstract Purpose – This paper seeks to examine the effectiveness of internal processes of service quality recovery for an international airline
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John de Bhal Singapore achieved independence in 1959 due to a lack of British colonial retaliation to the Japanese occupation during World War II. In 1965‚ it achieved independence for a second time as a result of poor leadership within the Federation of Malaysia from both Tunku Abdul Rahman and Lee Kuan Yew. Singapore‚ unlike most other states and nations‚ has achieved independence twice: once in 1959 when it was decolonised by the British;1 then again after it was expelled from the Federation
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1. Someone who had the most impact on Liz in a negative way would be her parents. They chose drugs and alcohol over making sure her and her sister had a healthy home environment. Her principal at the school she went to when she was 17 and decided to better her life had a positive effect on her and believed that she could succeed‚ and that she did. 2. Liz didn’t have many opportunities growing up. She spent most of her childhood taking care of her parents or in an orphanage. Liz learned from the
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Introduction Singapore Airlines (SIA) has developed into one of the most respected travel brands around the world. Its mission statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees". Singapore Airlines has grown from a regional airline into one of the world ’s leading carriers. They have a young‚ efficient fleet‚ an educated staff attuned to quality‚
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Lush. Greenery. Justice. Freedom. Singapore‚ to me‚ means a lot more. What may seem to be a normal piece of rock to one‚ might seem like gold to another. We have to see Singapore as gold‚ treasure‚ and value it. The world is filled with uniqueness and differences. Singapore‚ being a little red dot‚ is filled with her own uniqueness. Although life in Singapore is hectic‚ it is filled with the pleasure of people and the contentment of solitude. Life in Singapore is balanced with both good and bad things
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CASO MARKS AND SPENCER I. POSIBLES PROBLEMAS Dirección de la compañía por parte de familiares. Elevados gastos en servicios innecesarios para el personal. Ausencia de estudios de mercado que respalden la expansión internacional. Elevada participación en las operaciones de los proveedores. Poca inversión en publicidad y promociones. Excesivo paternalismo hacia sus empleados. Dificultad para contar con proveedores en nuevos mercados debido a los elevados estándares de calidad que exigía. II
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Singapore Airlines’ strategy Singapore Airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service‚ and has made a strategic choice of giving priority to profitability over size. The internal organizational practices outlined in this paper‚ such as continuous people development and rigorous service design are key aspects of operationalizing and sustaining this positioning and strategic choice. At the corporate level‚ SIA follows a strategy of
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Download the original attachment ANSWER 1 The best known IT system‚ and the one that plays a most significant role in Singapore ’s trade‚ is TradeNet. TradeNet is an EDI system that links over 12‚000 traders (an increase from 1‚000 in 1990)‚ support companies‚ and government agencies that are involved in Singapore ’s international trade‚ for the purpose of exchanging trade documents electronically. Through TradeNet‚ companies and agencies can submit‚ directly from their computers
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Economy of Singapore Singapore enjoys a highly developed and successful free-market economy‚ a remarkably open and corruption-free business environment‚ stable prices and one of the highest per capita gross domestic products in the world. Exports‚ particularly in electronics and chemicals‚ and services provide the main source of revenue for the economy. Singapore is positioning itself as the region’s financial and high-tech center. Singapore’s economic strategy proved a success‚ producing real
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