THE FOUNDING OF MODERN SINGAPORE In late 1818‚ Lord Hastings – the British Governor General of India – appointed Lieutenant General Sir Stamford Raffles to establish a trading station at the southern tip of the Malay peninsula. The British were extending their dominion over India and their trade with China was expanding. They saw the need for a port of call to “refit‚ revitalize and protect their merchant fleet” as well as to prevent any advances made by the Dutch in the East Indies. After surveying
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How to keep a bright smile? The best way to enjoy a nice smile and healthy teeth is to continue the good oral habits started early in childhood*. It is important to: • Brush twice a day with fluoride toothpaste to remove Plaque. Plaque causes tooth decay‚ that why it is important to get most of it out by brushing. • Floss daily‚ Flossing removes plaque and food particles between your teeth and under your gumline. Plaque can turn into tartar. Tartar is hard yellow build-up. • Limit sugary foods
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"Given the limited land available in Singapore‚ is it wise to set aside some areas as nature reserves?" Singapore‚ officially known as Republic of Singapore is a beautiful country in Southeast Asia. It comprises of 63 islands and the main island is known as the Singapore Island or Pulau Ujong in Malay. The territories of the country are expanding rapidly through land reclamation. The land reclamation process have increased its land area from 581.5 km2 in the 1960s to 718.3 km2 presently. After
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Airlines - US - August 2012 Attitudes Toward Airlines and Airline Travel Key points The many changes to airline travel over the last few years have been absorbed by air travelers and a majority (77%) agrees that they feel comfortable with the process of flying. However‚ while air travel is familiar to them‚ most (65%) feel that it is becoming “more and more of a hassle.” The most affluent air travelers (those with a household income of at least $150K) are also the most frequent flyers and
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Case Study in Marketing Pegasus Airlines Abalajon‚ Laila Marie Abellar‚ Jay Ann Acosta‚ Ma. Victoria Allado‚ Nile Alric Anoran‚ Rayshei Barbas‚ Raiza Grace Tuesday and Thursday‚ 3:00-4:30pm June 25‚ 2013 I. Statement of the Problem It is a challenge to Pegasus Airlines to provide a sustainable competitive advantage against prevailing competitors and to have the most economical flight opportunities for its customers. II. Areas of Consideration A. Strengths • Offers customer
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collaborating with other multinational companies and the sponsorship of events evinces Emirates airline unequivocally has one of the best marketing strategies in the industry today. In addition‚ more effective research is being utilised by the company to improve knowledge regarding consumer and competitor behaviour‚ as well as internal organisational behaviour. This has aided deducing what strategies work best‚ when. Since there is always room for improvement‚ Emirates can take certain actions to
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Airline Services – Singapore Airlines Singapore Airlines (SIA) has a history of more than 60 years. It grew out of Malayan Airways which began operating scheduled flights between Singapore and Kuala Lumpur in an Airspeed Consul plane in 1st May 1947. 26 years later‚ Malayan Airways‚ which was renamed MSA in 1963‚ split into two: Malaysia Airlines and Singapore Airlines. It is from this moment on that Singapore Airlines commenced its independent operations. Beginning operation with 5 Boeing B707s
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Contents INTRODUCTION The word strategy means "A plan of action or policy designed to achieve a major or overall aim". On these terms a manufacturing strategy can be stated as an array of plans applied to achieve maximum capability of a company or a SBU. As per Hofer & Schendel "It governs important decisions having long term organization makes between its internal resources and skill and the opportunities and risks created by its external environment”. In order to achieve competitive
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Carlos Fuentes’ smile On top of El Ángel‚ on top of the Monumento a la Revolución‚ on top of the Catedral‚ Carlos Fuentes was always on top. When he was young‚ he was afraid of height; even in June 1959‚ at the time of the Cuban revolution‚ in the same plane as General Cardenas‚ he asked: “Do you think it is going to fall?” We are already flying high. Since he was child‚ he was destined to be on top. He had just published Where the Air Is Clear‚ which caused uproar in Mexico City. Back then‚ all
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John de Bhal Singapore achieved independence in 1959 due to a lack of British colonial retaliation to the Japanese occupation during World War II. In 1965‚ it achieved independence for a second time as a result of poor leadership within the Federation of Malaysia from both Tunku Abdul Rahman and Lee Kuan Yew. Singapore‚ unlike most other states and nations‚ has achieved independence twice: once in 1959 when it was decolonised by the British;1 then again after it was expelled from the Federation
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