Thereafter‚ recommendations would be provided‚ in attempts to correct any existing or identified issues‚ such that SIA would be able to boast higher profit margin and substantial growth within the next few years. The History of the Singapore Airline (SIA) The history of SIA is traced starting from 1 May 1947 where the Malayan Airways Limited (MAL) is under the twin-engine Airspeed consul scheduled service. The main route were from Kallang Airport to 3 states of Malaysia‚ namely Kuala
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SSA1203 Lecture 3 1) First tutorial‚ Singapore in American Eyes – reading to be done Stan Sesses “A Nation of Contradictions‚” New Yorker‚ Jan 13‚ 1992 Sustaining the Global City 1) Natural Resources: Water tensions between Singapore and Malaysia (1961-2011/1962-2061 agreements) Used in every industrial process‚ drinking/cleaning -> shortage of water is a big threat Singapore’s 4-tap strategy by 2060 2) Southeast Asia as a “region” India and China as bookends‚ what lay in between
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Singapore Airlines’ strategy Singapore Airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service‚ and has made a strategic choice of giving priority to profitability over size. The internal organizational practices outlined in this paper‚ such as continuous people development and rigorous service design are key aspects of operationalizing and sustaining this positioning and strategic choice. At the corporate level‚ SIA follows a strategy of
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An Airbus A380 plane operated by Singapore Airlines was forced to make an emergency landing in Azerbaijan due to loss of cabin pressure. The plane was flying from London to Singapore and had 467 passengers and 27 crew members on board. The airline said that oxygen masks were deployed and the aircraft landed "uneventfully" at the Baku airport. It said that none of the passengers or crew was injured and that it was investigating what caused the problem. Nathan Phelps‚ an electrical supervisor from
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Introduction Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly‚ and with a strategy of concentrating on customer needs by providing exceptional in-flight service‚ the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s‚ SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and
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include both voluntary and directed attrition. After the Singapore Girls start flying‚ they are carefully monitored for the first 6 months‚ through a monthly report by the in-flight supervisor. At the end of the probationary period‚ 75% get confirmed‚ around 20% get an extension of probation and 5% leave. Senior managers at SIA believe that everyone‚ no matter how senior‚ has a training and development plan with clear goals. The famous ‘‘Singapore Girl’’ undergoes training for 15 weeks‚ longer than any
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CASE PREPARATION : SINGAPORE AIRLINES 1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore they want to provide this high quality service in a safe‚ reliable and economical way‚ so this excellence also has to be cost-effective. Singapore Airlines understands that to give their customers the
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Singapore – one of the fastest growing economy and Asia’s commercial capital is the host to a wide array of brands. These brands belong to many different industries; It is a home to brands which have originated in other countries as well as brands which have been born in this country itself. One particular brand that has really caught my interest belongs to the aviation industry. This company has been known for is amazing hospitality‚ courteous crew and one of the best inflight services. This company
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Introduction- The largest sporting event in Singapore‚ Formula 1 Singapore Grand Prix‚ and official name called the Formula 1 Singtel Singapore Grand Prix. It was announced that the telecommunications company Singtel would sponsor the event in November 2007. After signing a five-year deal‚ it will be set the first ever night race Singapore’s Marina Bay street circuit and also be Asia’s first F1 street race in 2008. In one of the sport’s most striking settings‚ the street circuit snakes through the
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