brought about social problems like neglected family ties and it has also affected our mental health. These problems plague the society we live in and are deteriorating over the years. Hence‚ I believe that life in Singapore is too hectic for our own good. Firstly‚ the hectic life in Singapore has resulted in a lack of worklife balance and many social problems have arised as a result. With a heavy workload‚ working adults usually have to work overtime or bring their work home for completion. Parents
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SINGAPORE SPORTS HUB Understanding the industry environment Singapore Sports Hub 35-hectare‚ S$1.87 billion project 55‚000 capacity with a retractable roof and movable tiered seating 6‚000 – capacity OCBC Aquatic Centre 3‚000 – capacity OCBC arena Water Sports Centre featuring dragon boating‚ kayaking and canoeing 41‚000 sqm retail mall The iconic Singapore Indoor stadium Singapore Sports Museum Sports Hub Library Daily community facilities and activities
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GROUP MARKETING PROJECT ASSIGNMENT | SINGAPORE AIRLINES | TEAM MEMBERS: | FANNI LIGABRIEL LOWLAKSHA MEHTALOW SEOW PIN | 17-Sep-11 | | | TABLE OF CONTENTS | PAGES | | | | | EXECUTIVE SUMMARY | 3 | | | | 1 | BACKGROUND | 4 | | OVERVIEW OF ORGANISATION‚ PRODUCT AND BRAND | | | | | 2 | ENVIRONMENT ANALYSIS | | | 2.1 PEST ANALYSIS | 5-6 | | 2.2 SWOT ANALYSIS | 7-8 | | 2.3 MARKETING MIX | 8-9 | | | | 3 | MARKETING STRATEGY EVALUATION | | |
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EXECUTIVE SUMMARY Singapore Airlines (SIA) is one of the world’s leading players of the international airline industry. The Singapore Girl carrier‚ it is a prominent brand in providing high quality service standards to its customer. The current pressures of the contemporary business setting necessitate change on its managerial strategies. There are problems and issues in its operations like serving customers with high expectations and competitive pressures including technology innovations
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institution for the Malay community in Singapore. Information and artifacts displayed in the MHC shows how the Malay community in Singapore lived and evolved. The MHC aims to give its visitor a feel of being part of the Malay community in the past‚ from day to day work to entertainment. Once you start your tour in the MHC‚ the “tribal” music in the background sets the mood for the rest of your journey. The MHC was only focussing the Malay community in Singapore‚ which I felt unnecessary and should
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Executive Summary After carefully undertook a critical review of the five papers which are written by Daniel Chan on the story of Singapore Airlines (SIA) and Singapore Girl‚ it has in fact bring us a lot of thought and the strategies which SIA has used which attain SIA becomes one of the world’s leading airlines company. While SIA is one of the world ’s leading carriers with an advanced fleet and it is internationally respected as the innovative market leader combining a quality product with
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certain critical factors are the ones that trigger and consequently maintain development in the organisation. For this dissertation‚ the respondent company shall be Singapore Airlines. More specifically‚ this study intends to find the critical success factors present in the operations of Singapore Airlines. Background of the Company Singapore Airlines is one of the top airline companies in Asia and one of the more respected brand names in the world. The company has been flying the friendly skies‚ giving
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13 8.0 References 14 1.0 Introduction SIA started off with a humble beginning as part of Malayan Airways. In 1947‚ Malayan Airways operated services between Singapore‚ Kuala Lumpur‚ Ipoh and Penang. During 1972‚ where Malaysia -Singapore Airline (MSA) split in two entities‚ name Malaysian Airline System and Singapore Airlines. Since then‚ SIA has emerged as one of the top international airlines in the industry (SingaporeAirlines‚ 2012). SIA was ranked 17th in Fortune magazine’s list of
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Asia Pacific School of Economics and Government DISCUSSION PAPERS POLICY AND GOVERNANCE S ervice exports from a small city-state: The case of Port of Singapore Authority Jayarethanam Sinniah Pillai 05-20 Asia Pacific School of Economics and Government THE AUSTRALIAN NATIONAL UNIVERSITY http://apseg.anu.edu.au © Jayarethanam Sinniah Pillai 2005 The Policy and Governance Program at the Asia Pacific School of Economics and Government publishes a series of Discussion Papers on a range
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Leading Asia-Pacific carrier Singapore Airlines (SIA) is caught between a rock and a hard place‚ much like any other airline in this prolonged global recession. Positioned as a premium global brand‚ SIA is struggling in 2009 to offset a decline in demand in the commercial sector. This‚ coupled with losses from hedging fuel‚ higher unit costs‚ and taking delivery of five Airbus 380s by January 2010 or risk paying heavy penalties for delay‚ the airline‚ which flies to about 35 countries‚ must rely
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