at http://www.emerald-library.com Journal of Management Development 19‚6 456 The story of Singapore Airlines and the Singapore Girl Deputy Head of Department/Group Head‚ Republic of Singapore Air Force‚ Singapore Keywords Airlines‚ Singapore‚ Brands‚ Differentiation‚ Strategy‚ Service quality Abstract Maps the strategic 50-year journey of Singapore Airlines (SIA) to identify the underlying factors that account for its extraordinary success and world-class stature. Both longitudinal and comparative
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Colonialism in Singapore Asian Studies Grade 9 Singapore was colonized for quite a lot of years‚ from around 1819 until 1965. The British‚ Japan and Malaya colonized Singapore during 1819 to 1965. The British colonized Singapore from 1819 till 1963. But during these 144 years‚ Japan also colonized Singapore and colonized them for 3 years‚ in 1942 till 1945 during the World War II. The British only fully colonized Singapore in 1824. In that time the British did colonize Singapore. They
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revises material from Kwa Chong Guan‚ "From Temasik to Singapore: Locating a Global City State in the Cycles of Melaka Straits History" in Miksic‚ John & Low‚ Cheryl-Ann (eds) Early Singapore 1300s to 1819: Evidence in Maps‚ Texts and Artefacts p125-139‚ De Coutre’s Proposal for a fort on Singapore and Sentosa‚ c.1625 (A/Prof Peter Borschberg’s website at www.borschberg.sg)‚ and Kwa Chong Guan‚ Derek Heng and Tan Tai Yong (2009) Singapore: A 700-Year History‚ From Early Emporium to World City
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The Singapore Culture Terri Swayzer Ashford University Introduction to Cultural Anthropology 101 Christina Winn May 16‚ 2011 The Singapore Culture Singapore is a harmonious society‚ where diversity is dominant throughout the entire island. The elders of Singapore have interacted with different races for generations. There is a mixture of Malay‚ Chinese‚ Indians and Europeans all living within their own culture and calling themselves Singaporeans regardless of their race. Each
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include both voluntary and directed attrition. After the Singapore Girls start flying‚ they are carefully monitored for the first 6 months‚ through a monthly report by the in-flight supervisor. At the end of the probationary period‚ 75% get confirmed‚ around 20% get an extension of probation and 5% leave. Senior managers at SIA believe that everyone‚ no matter how senior‚ has a training and development plan with clear goals. The famous ‘‘Singapore Girl’’ undergoes training for 15 weeks‚ longer than any
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As Singapore is a small and relatively modern amalgam of Chinese‚ Malay‚ Indian and European immigrants‚ the culture of Singapore expresses the diversity of the population as the various ethnic groups continue to celebrate their own cultures while they intermingle with one another. For example‚ one can find a Malay wedding taking place beside a Chinese funeral. Singapore has achieved a significant degree of cultural diffusion with its unique combination of these ethnic groups‚ and has given Singapore
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Introduction The culture of Singapore has evolved down the years since the island country itself represents a wonderful blend of cultures as diverse as Malay‚ Chinese‚ Indian‚ and European. Naturally‚ Singapore‚ which was once a fishing village under the British Empire‚ is a composite and cohesive portrait of various cultures. Content Part 1 (Appendix) In Singapore‚ a lot of people have more interest in the heritage over the years. The traditional stuffs become
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Singapore Airlines (SIA) began in 1947 as Malayan Airlines in a joint venture between the Malaysia and Singapore governments. However‚ due to political disagreements between Singapore and Malaysia in 1965‚ the two governments agreed to set up separated airlines‚ resulting in the formation of two bodies namely‚ Singapore Airlines and Malaysian Airlines System. Thus‚ Singapore Airlines was established in 1972 after the Republic of Singapore’s Independence from the Malaysia Federation. Singapore
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Singapore – one of the fastest growing economy and Asia’s commercial capital is the host to a wide array of brands. These brands belong to many different industries; It is a home to brands which have originated in other countries as well as brands which have been born in this country itself. One particular brand that has really caught my interest belongs to the aviation industry. This company has been known for is amazing hospitality‚ courteous crew and one of the best inflight services. This company
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Unemployment Rate in Singapore decreased to 1.80 percent in the third quarter of 2013 from 2.10 percent in the second quarter of 2013. Unemployment Rate in Singapore is reported by the Ministry of Manpower Singapore. Unemployment Rate in Singapore averaged 2.51 Percent from 1986 until 2013‚ reaching an all time high of 6 Percent in the first quarter of 1986 and a record low of 1.40 Percent in the second quarter of 1990. In Singapore‚ the unemployment rate measures the number of people actively looking
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