SINGAPORE AIRLINES: WHAT IT TAKES TO SUSTAIN SERVICE EXCELLENCE – A SENIOR MANAGEMENT PERSPECTIVE Jochen Wirtz and Robert Johnston1 Published in: NUS Business School Research Paper Series‚ December 2001 1 Jochen Wirtz is Associate Professor of Marketing with the NUS Business School‚ Faculty of Business Administration‚ National University of Singapore‚ 17 Law Link‚ Singapore 117591‚ Tel: +65-8743656‚ Fax: +65-7795941‚ E- mail: fbawirtz@nus.edu.sg‚ Http://www.nus.edu.sg; Robert Johnston
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Singapore airlines (SQ) are one of the best and most famous airlines in the world with great service and great airplane with airbus and superbus. Singapore airlines began in 1947 with Malaysia airways. On 16 September 1963‚ the Federation of Malaysia was born and the Airline became known as Malaysian Airways. In May 1966‚ it became Malaysia-Singapore Airlines. In 1972‚ Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines and Malaysian Airline System. That change was used
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rises every day and one of main factor steers to the fact that the survival rate from accidents are higher with more advanced medical technology nowadays. This contributes to the rising percentage of People with disabilities through either by birth‚ old age or the above reason‚ but are there enough employment policies to protect them and what are the employments issues are they facing? About 5% of the population or 100‚000 people in Singapore have disabilities (Singapore Press Holdings 2012). People
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Nanyang institute of management | Singapore Airlines’ Marketing Issues | BSMAN BSHSP 3008 Marketing for Managers | | Stacie Huynh Bao Tran | 06-Aug-12 | | Executive Summary Singapore Airlines is one of the world’s top ranked carriers. They have been constantly a successful organization for the factual understanding of the needs and wants of its target market. They provide products and services in excellence standard to meet its demand‚ implement an active marketing orientation
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FIELD RESEARCH PROJECT MASTER OF GLOBAL BUSINESS (MGB) Music Tourism in Singapore Submitted By:Namha Malhotra MGB12CMM081 Neha Ahuja MGB12CMM084 Mentor :Ms. Irina Pismennaya S P JAIN SCHOOL OF GLOBAL MANAGEMENT SINGAPORE Field Research Project On Factors affecting Music Tourism Submitted in partial fulfilment of the requirement of Masters in Global Business (MGB) Marketing Management Specialization SEMESTER 1 PERIOD OF STUDY – NOV’12 to Apr’13 Submitted by: Neha Ahuja
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1.0 Introduction – Singapore Airlines Ltd Singapore Airlines (SIA) once again is hitting the headlines with plans to restart the world’s longest commercial flight between Singapore and Los Angeles‚ and Newark with the fuel efficient ultra-long-range Airbus-350s in 2018; its new First Class and Business Class designs launched on its next batch of 5 A380 superjumbos in 2017. In 2013‚ SIA made a strategic decision to cut long haul direct flights to New York & Los Angeles after high fuel charges and
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Growth Model of Singapore Group 5 Yash Goradia Dhairya Kajaria Ankita Rathi Jaspreet Sandhu Sahil Sanghvi Shriraj Shetty
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industry‚ and privileged to connect with millions of customer every day with 18‚000 retail in 60 countries 2. STARBUCKS MACRO ENVIRONMENTAL & MICRO ENVIRONMENTAL FORCES 2.1 Starbucks macro environmental force (Cultural factor) 2.1.1 Singapore community structure Singapore is known for its diversity‚ made up of various ethnic groups: Chinese‚ Malays and Indians. The most practiced religions are Buddhism‚ Islam‚ Christianity and Hinduism. The main languages are Malay‚ Chinese (Mandarin)‚ Tamil
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Thereafter‚ recommendations would be provided‚ in attempts to correct any existing or identified issues‚ such that SIA would be able to boast higher profit margin and substantial growth within the next few years. The History of the Singapore Airline (SIA) The history of SIA is traced starting from 1 May 1947 where the Malayan Airways Limited (MAL) is under the twin-engine Airspeed consul scheduled service. The main route were from Kallang Airport to 3 states of Malaysia‚ namely Kuala
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International Marketing 560 Economic Environment of Singapore Laura L. Erwin-Hall October 12‚ 2007 "Home to some 4.48 million people (based on the last census in 2005 reported in 2006)‚ Singapore is the fourth most densely populated country in the world and has one of the highest per capita gross domestic products in the world."1 The employment rate is 2.40 million (June 2006)‚ with unemployment at an all-time low at only 2.5 percent. The labor force consists of mainly manufacturing
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