AUTHOR TITLE METHOD SUBJECT/SAMPLE FINDINGS/RESULT Kawee Boonlertvanich Consumer Buying and Decision Making Behaviour of a Digital Camera in Thailand -quantitative research design -using Consumer Style Inventory (CSI) -consists of 51 questions -consists 2 sections; (a) demographic questions and (b) CSI questions regarding digital cameras -section (b) using Likert-scaled with a scale of 1 (strongly disagree) to 5 (strongly agree) -conducted in Bangkok -450 undergraduate students from
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FEBRUARY 21‚ 2014 INDUSTRY ANALYSIS REPORT CONSUMER DURABLES SECTOR PRESENTED TO: MS. KAVITA KULKARNI ASSISTANT PROFESSOR MARKETING NMIMS‚ HYDERABAD AUTHORS: ASHWANI SINGH AMEYA VICHARE DEEVANSHU SWANI A043 A054 A048 SHUBHAM AGARWAL PRAKASH SINHA VISHRUT SHARMA A045 A040 A002 Preface Consumer durable goods consist of products that are often expensive for the average household‚ and that are usually expected to last for two or three years. These goods are often purchased as gifts on
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Camera with a focus ‘What does it take to make a movie?’… Gone are the days when such a question caught awe-filled eyes gazing at an aspiring film-maker eager to learn about the art and science of making motion pictures. It might rather end up making you a butt of joke amongst a bunch kids fluttering around you‚ teaching you to make a movie using a device as handy as a cell phone. That’s what it may take to make a movie in the present day. In a metropolis like Mumbai‚ with an ample of amateur
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expected to reach USD 10‚172 million by 2020‚ according to a new study by Grand View Research‚ Inc. Increasing proliferation of smartphones‚ which are equipped with primary as well as secondary cameras‚ is expected to favorably impact industry growth. Growing demand in consumer electronics such as digital cameras is also expected to drive the market over the forecast period. Growth in application markets‚ especially medical and automotive industries is expected to have a positive impact on CMOS images
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leisure‚ pleasure and mental refreshment. When I went to relax my mind‚ my camera becomes my solace and friend. My hobby was become part and parcel of my life. It keeps my mind and body occupied during my free time. My hobby also keeps my mind all the time refreshed and tension time. It adds colour and zest to my life. I started growing interest in photography since 2010 when my first sister purchase dslr camera and now I my own camera dslr a gift from my grandfather. I don’t think I will ever give up my
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Nikon is a Japan-based designer and manufacturer of high-quality electronic imaging equipment‚ most notably cameras. The name Nikon should be familiar to anyone who has even basic knowledge about cameras and imaging technology. In particular‚ their lineup of DSLR cameras is recognized as one of the best in the world for digital photography. Yet‚ as in any technology-based industry‚ Nikon has its challenges to deal with. The following PESTEL analysis is an outline of the factors that impact these
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situations big enough to trigger a decision. In the present scenario‚ Zac has already decided that he wants to purchase a digital camera. Possible reasons for him to arrive at this decision could be: 1) Interest Zac might be a photography enthusiast who has been using film cameras‚ and now wants to try using a digital camera instead. His decision to purchase a new camera would be motivated by his interest in photography‚ and he would be likely to value image quality. 2) Work-related As an executive
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of digitalization. But Kodak noticed the coming of the digital age in 1970s and invented a digital camera‚ the first in the world in 1975. Kodak aggressively entered into new business‚ and promoted M&A‚ but they could not make use of these strategies for the profit center. Introduce Kodak Professional Digital Camera System which enabled photojournalists to take electronic pictures with cameras equipped by Kodak with a 1.3 megapixel sensor. He also promoted the agreement with Sanofi‚ a leading
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Having the right distribution network is just as critical. Nikon Inc. is the world’s leader in precision optics‚ 35mm and digital imaging technology. So it’s no surprise that when the company saw the next big trend in photographic technology — digital cameras — they were ready to deliver with some of the most advanced product designs in the marketplace. But to ensure that retailers could meet the demand of tech-hungry consumers and professional photographers‚ Nikon‚ with the help of UPS Supply Chain Solutions
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or a blessing for the graphic designer? Are you a Graphic Designer? Do you look forward to your next trip to the Apple Store? It ’s safe to say that Digital Technology has become an obsession in the world of design. Macbook ’s‚ iPad ’s‚ digital camera ’s and printer ’s. All sounds pretty normal to us and most of the time we take our hi-tech gadgets for granted. But around 100 years ago things were very different. Digital technology hadn ’t been invented and graphic designers had to use very different
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