| Marketing Coursework | Report on Digital Camera for Nikon Corporation | | Tung Nguyen | 2/7/2012 | Part 1 of the report is the research which is aiming to identify the current product‚ new trends in the digital camera market. After examining the market‚ in part 2‚ a marketing plan is introduced for Nikon Corporation‚ including new product’s position‚ segmentation criteria‚ targeting strategy‚ distribution and promotion. | List of contains Part 1 - Market Research Page Introduction
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Product 15 Price 16 Place 16 Promotion 16 Marketing Research 16 Controls 17 Marketing Organization 17 Executive Summary This report is going to be about the newly introduced camera Nikon S800c‚ that is supported by the Android OS and the image sharing is too easy and fast as compared to other cameras. This product is design for the professionals but the price range is bit higher as compared to the smart phones that support the Android OS. Samsung is running up in the competition and
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1 EZdok CAMERA ADDON For Microsoft Flight Simulator X USER MANUAL Ver. 1.14 2 CONTENTS 1. Introduction 3 2. Features 4 3. Note for advanced users 5 4. System requirements 6 5. Installation notes 7 6. Preliminary settings 8 7. Interface 9 8. Camera shaking modes 12 9. View modes control 13 10. Addon status indicator 14 11. General settings 15 12. Getting started 18 13. Switching between the cameras 19 14
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George Fisher‚ was named to head the company in 1993. Portions of the company were sold off‚ focus was placed on drastically cutting costs‚ and the main focus was on the digital imaging industry. Under Fisher digital print stations‚ new digital cameras‚ and thermal printers were introduced. The company had its new strategy – focused low cost provider. The generic strategy that I feel works best for the digital imaging business is that of narrow cost focus. I feel this is the best fit because
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consist of inbound logistics‚ operations‚ outbound logistics‚ marketing and sales and service. For the purposes of this analysis‚ the value chain for Canon’s digital cameras will be isolated from other company divisions for analysis. Inbound Logistics Most of Canon’s manufacturing subsidiaries related to the production of their cameras are located in Japan or close by in Asia. It should be noted that they are also owned by Canon and the company as a whole covers a large portion of the overall supply
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Compare and Contrast Digital and Film Cameras Cameras‚ they come in many forms‚ from digital‚ from pocket cameras‚ to full sized full function cameras. Cameras have become a part of our everyday lives‚ and with the progression of modern technology. Cameras have become even more user friendly and affordable for many to own. As the camera moves into the digital era‚ the film camera is becoming a distant memory. Digital and film cameras have the same final product‚ but the way to get there is much
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YI 4K Action Camera (US Edition) White Pearl Review When it comes to action cameras‚ there is only one brand most people know about - GoPro. But because it is not wallet-friendly‚ not everyone can afford it. Well‚ good news to those looking for an inexpensive alternative‚ because the YI 4K Action Camera White Pearl has reached US soil. Now‚ don’t think that its features and performance fall short because it is affordable. This device has been considered at par with GoPro Hero 4‚ with some aspects
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policies‚ the sales revenue of China’s digital cameras showed the fluctuation trend during 2009-2012. But with the improvement of national economy and living standards as well as the increasing market of consumer electronics products‚ it is predicted that the sales revenue of digital cameras will increase in the future few years and will reach CNY 85 billion by 2017.In 2012‚ Canon‚ Nikon and Sony ranked the top three positions in China’s digital camera market with the accumulative attention shares
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similarities between digital and film cameras Nowadays camera is very essential technology in our everyday life. But once upon a time‚ camera was very rare. Somebody had to go to studio to take his/her photo. This technology was also so complicated at that time. All cameras were either huge in size or immobile. But now we find camera everywhere. Presently‚ we can not think of any mobile phones or laptops without build-in camera. All classical cameras were film cameras and now we hardly find them. Through
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Summary The purpose of this report is to develop an understanding of how the digital camera industry operates in today’s society as well as several factors‚ which influence consumer behaviour in the buying process. This report uses Canon Inc as an illustration along with the discussion of each topic. Firstly‚ this report will discuss the background and size of the digital camera industry. The digital camera industry is getting bigger with the technological advancements in society today. Marketers
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