Market penetration Depth of sales of a particular product in a given market. The deeper the penetration‚ the higher the volume of product sales. In order to expand the sales of current products in markets where their products are already being sold‚ marketers utilize market penetration strategies such as cutting prices‚ increasing advertising‚ obtaining better store or shelf positions for their products‚ or innovative distribution tactics. Market penetration (existing markets‚ existing products):
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8 Products of Unilever in Pakistan 16 Product Market expansion Grid 17 Product Introduction 18 Product Detail 21 Four P’s of Marketing 26 Marketing Environment 36 Market Segmentation 44 Target Market 50 Positioning 55 Customer Relationship
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Current Economic State What is now being called the Great Recession lasted from December 2007- June 2009‚ it is the longest recession since the Great Depression. Statistically‚ the current expansion has not been good with major issues circling around weak residential and commercial real estate markets and a high unemployment rate. The current economy in the United States is expanding slowly. Although the economy has grown‚ it is not growing fast enough to sustain the unemployment rate in America
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Written Report of Assessment One Module : MKT10901 Emerging Markets (Hong Kong) Topic : Emerging Market in Russia Local Tutor is Stephen Li (s.li@cityu.edu.hk) Student Name : Huen Ho Ki Edinburgh Napier University student no. : 40073098 Scope‚ City University of Hong Kong student no. : 52652990 Word Count : 1982 Executive Summary Russia is a country which has rich natural resource with Europe’s largest population of more than 140 million‚ this shows Russia’s heavy weight as a player
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Maynard Mr. Manish Bhatia MARK-1115-002 11 January 2015 Exploring Current Marketing Activities Unilever ’s new product‚ the New Dry Spray Antiperspirant Marketing is about creating value for products and services in order to capture value back from the consumers. But many times it is not only about knowing how to create value for current consumers‚ but also making an effort to acquire new ones. Dealing with a diversified market means that companies need to look carefully to tendencies of potential
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The criteria used to develop the market segment for R.J. Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics‚ and psyhcographics. The target market in this case appears to be poorly educated‚ virile white females age 18-20‚ who enjoy being around their boyfriends and doing whatever their boyfriends are doing‚ for example going to “Hot Rod shows‚ Tractor Pulls‚ cruising‚ and going to parties”. This target market was most likely selected for two main reasons
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reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. "Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions‚ communications‚ advertising and other marketing mix variable" (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they put a product
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Current Event Analysis: How Chinese babies and Mid-East pizza tip US markets. Omar October 10th‚ 2014 Introduction In a BBC News article‚ writer Debbie Siegelbaum shows how international marketing of a certain product affects its prices worldwide as well as in domestic markets. In this particular case she features dairy products and the increased export of American dairy. She goes in depth about the causes and effects of the increased dairy export from USA. While the article may alarm domestic
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Current Economic State The current economy in the United States is expanding slowly. Although the economy has grown it is not growing fast enough to sustain the unemployment rate in America. In the United States you are considered unemployed if you do not have a job‚ have actively looked for work in the prior 4 weeks‚ and are currently available for work. Persons who were not working and were waiting to be recalled to a job from which they had been temporarily laid off are also included as unemployed
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“MARKET SEGMENTATION OF WRIST WATCHES.” A report submitted to IIMT‚ Greater NOIDA as per a fulfillment of full time Post Graduate Diploma in Business Management SUBMITTED TO: SUBMITTED BY: Dr. D. K. Garg Hareram Kumar Chairman‚ ENR- 15033 Ishan Institute of Management 15th Batch PGDBM And Technology ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY 2 A‚ KNOWLEDGE PARK – 1‚ GREATER NOIDA Website:
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