Marketing management CASE 1: McDonald’s CORPORATION IN THE NEW MILLENNIUM How are Customer tastes changing in the fast-food industry? What impact do these changes have on McDonald’s? First‚ people are trying to eat more and more healthy food. This has an impact on the fast food industry and especially on McDonald’s‚ the world’s largest chain of hamburger fast food restaurants. As people think about their health‚ they eat less often at McDonald’s and it as an impact on the sales. Secondly
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Digital Media Business Enterprise Case Study Analysis ZEEBOX Zeebox 1. About Zeebox Company Zeebox is a social TV and social networking second screen platform‚ which invites viewers to engage in online conversations‚ provides contextual information‚ enables consumers to buy what they see on screen and to remote control their TV. The company was founded in 2011 by former BBC iPlayer CTO Anthony Rose and Ernesto
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The Target Corporation is an upscale retail store. Their slogan “Expect More-Pay Less”‚ lends itself to their belief that they offer high quality and trendy products at a reasonable discount price. Target also has expanded its store into an online store Target.com‚ the Super Target which offers groceries. The Target store has much strength that makes it stand apart from other super discount retail stores. I looked into these strengths‚ along with weakness‚ through research material and surveying
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Case Study 3: Estimating the Cost of Capital 1. Currently Teletech Corporation (TC) uses a single hurdle rate for both their Telecommunications Services (TS) and Products and Services (P&S) divisions. This hurdle rate obtained by an estimate of TC Weighted Average Cost of Capital (WACC)‚ which is calculated at 9.3%. When analyzing critically at this point‚ TS is underperforming with a return on capital (ROC) of 9.1%‚ whereas‚ P&S segment is well over the required rate of return as it is gaining
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Written Analysis and Communication Situation Analysis based on “The Madison Corporation” Case Study. Submitted By – Akhil Chopra (B20127673) The Madison Corporation: The Madison Corporation‚ producers of electric clocks have been in the market for more than 28 years .i.e. before the year 1932. They have 40 models in line for production. Out of these 40 models there is one model # 329. Model #329 was introduced in September‚ 1959 and soon became a quick
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Vans: Skating on Air | Marketing Case Analysis | | MBA 516 | Staton | Statement of Central Issue In the spring of 2002‚ the Vans brand had reached monumental success that outpaced most brands within their industry and transformed them into a $350 million business. The rapid growth of the company and increase demand created a need for a new strategy to guide the brand’s future growth plans. Van’s CEO and president‚ Gary Schoenfeld‚ felt strongly that the brand was at a crossroads
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Harnischfeger Corporation Teaching Note INTRODUCTION The purpose of the "Harnischfeger Corporation" case is to expose students to the managerial motives for making major financial reporting policy changes. Generally accepted accounting principles (GAAP) allow companies wide latitude in the choice of accounting policies. After a firm chooses a set of accounting policies‚ current accounting rules permit changes from one alternative policy to another at the discretion of the management
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Problem Identification Even though Kao Corporations high accomplishments in Japan and South-East Asia markets‚ it still encounters difficulties in expanding into foreign markets especially beyond South-East Asia. Expanding into foreign market refers to a company expanding its business to a new territory‚ location or country. This problem arose mainly due to the fact that they are not ready to expand into the foreign market and there are too many strong competitors. Expanding into new markets require
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Meredith Corporation Video Case Study #1 About Meredith Corporation Meredith Corporation is a marketing company that deals with many well known brands‚ including magazines such as Better Homes and Gardens‚ Family Circle and Ladies Home Journal. Their publications reach about 30 million readers in 8 out of 10 homes. They serve the media as well‚ with brands on television and other markets. Meredith Corporation is popular in marketing items that serve the home and family‚ health and wellness
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Case 10-5 Danle Corporation In November 2008‚ Danle Corporation，a public company engaging in the design‚ development‚ manufacture‚ and assembly of motors，was sued because of safety issue of parts it manufactured. Danle made no disclosure of the lawsuit in Form 10-K since it determined that the risk of potential loss was remote and no amount of potential damages could be reasonably estimated. In October 2009‚ Danle was served a second complaint for the same reason. Danle’s external counsel believed
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