Sirius Satellite Radio Inc (initially called Satellite CD Radio) was one of the two initial players in the satellite radio industry created by two passionate guys David Margolese and Robert Brckman back in 1997 in Canada. The second player in the industry was XM Radio‚ backed by AMS Corp.‚ and Hughes Electronic (a subsidiary of GM). Market situation for both companies was similar‚ but Sirius somehow fell a few steps behind XM Radio‚ therefore I will analyze in particular problems of and opportunities
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Xm Radio Case Analysis Executive summary XM Satellite Radio’s vision is to provide audio entertainment throughout the continental United States using a satellite-based digital radio broadcast system. Robert Acker‚ director of strategic planning‚ must raise the necessary $1 billion in up-front capital before the company can launch its services. To attract sufficient fund from the potential investors‚ XM needs to provide a realistic plan with high enough return. It requires reliable estimates
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Case Study 1) What is the value proposition of XM to different consumer segments? Who should be the primary target market for XM? XM satellite radio’s value proposition for their customers is XM’s ability to provide radio service throughout the entire country regardless of a consumers’ location. Furthermore‚ terrestrial radio offers limited selection and is becoming increasingly cluttered with commercials. Therefore‚ XM satellite radio provides a greater selection of radio for the various preferences
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______________________________________________________________________________ XM Satellite Radio Competing in the New Digital World [pic] ______________________________________________________________________________ This case was written by Professor Michele Greenwald‚ Visiting Professor at HEC Paris‚ for use with Advertising and Promotion: An Integrated Marketing Communications Perspective – 7th edition by George E. Belch and Michael A. Belch. It is intended
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B&D 9% share and Makita’s 50% share? 2. Describe buyer behavior of tradesmen. 2. Analyze the competitive situation 3.Choose the action the action plan on page 10 3. XM case Case Discussion Question 1. What is the value proposition of XM to different consumer segments? Who should be the primary target for XM? 2. What aspects need to be considered in pricing the radio receiver and subscription fee? What is the optimal price for monthly subscription? Assume a five-year lifetime for
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XM Satellite Radio 1. Value proposition of XM to different consumer segments and primary target segment. XM had developed the capability to provide 50+ high quality (near CD quality) digital radio channels to cars and homes via satellite throughout the country. Such a service was not available before and has the ability to deliver uninterrupted service without any retuning needed. The value proposition here is high quality and ubiquitous radio broadcast‚ in addition to the variety of
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183129 XM Satellite Radio Case Analysis XM Satellite Radio’s vision is to provide audio entertainment throughout the continental United States using a satellite-based digital radio broadcast system. Robert Acker‚ director of strategic planning‚ must raise the necessary $1 billion in up-front capital before the company can launch its services. To get conviction from potential investors‚ XM first has to decide on a business model. A second issue that needs to be resolved is how to approach radio
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Sirius made his way home to the Potter’s feeling strangely conflicted as he landed in front of the house. He stayed on his bike mulling over what he had done. He had had sex with Snivellus’ sister. Moony and Prongs ran out of the house with Wormtail trailing behind them. "Well‚ how was your date?" Wormtail asked always eager to hear about his friends love lives. Sirius couldn’t think of a proper response for his friends ."Uh‚" His mind was still racing with a million thoughts and he wished in
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This report discusses the case of XM Satellite Radio from the Harvard business school making an analysis on how to market the coming product of satellite radio and the business strategy to succeed in the industry. The report is divided in questions that help see the different aspects of the case and take a closer look at how to start this company. At the end recommendations are made on what is the best way to go with the business. Only one competitor: SIRUIS company in the car radio High
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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