1 Günter Schweiger‚ Thomas Otter and Andreas Strebinger The influence of country of origin and brand on product evaluation and the implications thereof for location decisions Dr. Günter Schweiger is Professor of Advertising and Market Research and Head of the Department of Marketing at Wirtschaftsuniversität Wien (Vienna University of Economics and Business Administration)‚ Austria. Mag. Thomas Otter is research assistant in the Department of Advertising and Market Research at Wirtschaftsuniversität
Premium Brand Advertising Brand management
Overview In the first years of e-commerce‚ it was generally accepted that customer loyalty and online shopping were mutually exclusive. The Web seemed to make customer loyalty irrelevant; at the click of a mouse‚ shoppers could effortlessly cover the globe in search of the lowest price‚ with little to hold them at one site. Yet‚ while it’s true that online shoppers can skip easily from one site to the next‚ a highly loyal segment of online shoppers has emerged nonetheless‚ and tools such as Internet
Premium Search engine optimization
6/7/2013 6/7/2013 z Liza Gatheru. Liza Gatheru. Module name: Business Skills for E-commerce. Assessment title: Understanding E-commerce business skills. Unit no. 1 Credit Value: 15 Issue Date: 14/05/2013 Student Name: Liza. W. Gatheru Lecturer Name: Mr. Charleston Kagiri Module name: Business Skills for E-commerce. Assessment title: Understanding E-commerce business skills. Unit no. 1 Credit Value: 15 Issue Date: 14/05/2013 Student Name: Liza. W. Gatheru Lecturer
Premium Service Positive psychology Customer service
manufactured at the united states‚ using parts from Taiwan‚ and so on‚ it feels like we are taking a virtual trip around the world every day. By globalization‚ we mean shedding down the walls of distrust and the barriers of suspicion in between countries‚ to make a bridge where ideas and beliefs can cross the borders. Though globalization today primarily covers the economical side‚ the impact is not limited to the economy only. It actually affects every aspect of life‚ like cultural‚ social‚ psychological
Premium Developed country Economics Globalization
Chapter 6 Company-Centric B2B and E-Procurement Learning Objectives Upon completion of this chapter‚ you will be able to: 1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-side marketplace‚ including auctions. 4. Describe the sell-side intermediary models. 5. Describe the characteristics of the buy-side marketplace and e-procurement. 6. Explain how reverse auctions work in B2B. 7. Describe B2B aggregation and group
Premium Procurement
“Ethnocentrism and country of origin effects among foreigner consumer” Brief Background Introduction A few years ago‚ most domestic company were considered self-contained and didn’t have to worry about competitors from other country. However‚ the growing globalization of markets is bringing new competitors from all over the world‚ exposing consumers to a wider range of foreign products and broadening their choices. In consequence‚ products’ country-of-origin was added as a new variable for determining
Free Developed country Developing country Cyprus
08-076 August 11‚ 2008 E-commerce at Yunnan Lucky Air Inaki Berenguer‚ Cai Shijun‚ Li Liang‚ Liu Jing‚ Ningya Wang Preserve the essence of traditional Chinese culture while learning from successful models of the world. - Yunnan Lucky Air‚ statement of corporate culture Fortune had favored Yunnan Lucky Air. Four years after its founding in 2004‚ Lucky Air had grown into a US$104.3 million (RMB720 million) low-cost airline‚ serving domestic routes from its hub in Kunming‚ the capital of southwestern
Premium Airline Travel agency Low-cost carrier
Haiti is a beautiful yet broken country. If someone asked how to describe Haiti this was commonly how others and myself would describe the country. This past October-November‚ I was given an incredible opportunity to witness and experience Haiti myself. Haiti is deeply enriched in their culture and religion that is truly special. Haiti unfortunately lacks in sanitary‚ resources‚ and finances that takes away from Haitians being able to take care of their health. This country has gone through a lot hardship
Premium Haiti Caribbean United States
Term Project: Country Profiles –China & Analysis the entry of Manufacturer Industry MBA 780 W1 2008 Spring Instructor: Professor Christian J. Delaunay‚ Ph.D. Student: Hsiao-Shan Lin ID: 09784 Table of contents Sections: 1. Executive Summary……………………………………………………..p.2 2. Country profiles A‚ Geopolitical environment…………………………………………….p.2-3 B‚ Economy………………………………………………………………p.3-5 C. Financial
Premium People's Republic of China Economy of the People's Republic of China Republic of China
Britain and china are both historical counties‚ therefore‚ there were many social change which caused by different reasons. However‚ even if those reasons were different‚ the results are the same which are these two countries made the some achieved. Britain is caused “the developed revolution” on the other hand‚ china developed due to “the reform and open policy.” This essay will illustrate the cause and consequently effects of rapid social change in Britain and china. The technology
Premium Industrial Revolution United Kingdom Steam engine