various guidelines for the banking sector of the country. A sound banking system is important for smooth development of banking system. It can play a key role in the economy. It gathers savings from all over the country and provides liquidity for industry and trade. In 1957 A.D. Industrial Development Bank was established to promote the industrialization in Nepal‚ which was later converted into Nepal Industrial Development Corporation (NIDC) in 1959 A.D. Rastriya Banijya Bank was established in 1965
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athlete’s broken neck‚ and how the athletic trainer was there to treat the athletic with medical attention. Coach Lee thinks about what would’ve happened if there was no medical staff on hand that night at the game‚ and recognizes how dangerous the situation
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Travel Agency & Services Industry Analysis Report Introductory Paragraph engulfing entire summary of paper The Travel Agency and Services Industry comprises of businesses that are primarily engaged in acting as agents in selling travel‚ tour‚ and accommodation services to the general public and commercial clients. The products and services that are primarily sold in this industry are travel accommodations such as domestic and international airline‚ railroad‚ vehicle‚ and cruise reservation; packaged
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July 17‚ 1981‚ in Kansas City‚ Missouri‚ the Hyatt Regency Hotel held a tea-dance party in their atrium lobby. As the many party-goers stood and danced on the suspended walkways‚ the connections supporting the ceiling rods that held up the second-floor and fourth-floor walkways across the atrium failed. The fourth-floor walkway collapsed onto the second-floor walkway‚ while the offset third-floor walkway remained intact. Both walkways collapsed onto the crowded first-floor atrium. During the time
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EXECUTIVE SUMMARY Hotel industry is an essential part of tourism of india. The expansion of tourism is well inevitable bringing out development of the hotel industry. Hotel industry is so closely linked with the tourism industry that it is responsible for about 50% of the foreign exchange earnings from tourism trade and enterprises. Background to International Hotel Industry (and tourism) The four major BRIC countries (Brazil‚ Russia‚ India and China) continue to be targeted for hotel chain expansion
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Current Situation Before Zuora Tien Tzuo was the chief strategy officer at Salesforce.com and K.V. Rao was head of strategic marketing and business development at WebEx. Both Tien Tzuo and K.V. Rao worked on building their respective billing solutions that was a big barrier to many SaaS companies. Once realized that this is a huge unaddressed problem for SaaS companies‚ they saw this an opportunity to exploit this new e-commerce niche in the SaaS Industry‚ thus creating Zuora. Cheng Zhou‚ the head
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INDUSTRY PROFILE Hotels & Motels in Europe Reference Code: 0201-0520 Publication Date: October 2011 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69
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1 II. SITUATION ANALYSIS 2 a) Economic Environment & Industry Trends 2 b) Organizational & Political Environment 3 c) SWOT analysis for Rosewood 5 III. PROBLEMS FOUND IN SITUATION ANALYSIS 6 IV. STRATEGIC ALTERNATIVES 9 a) Corporate Branding 9 b) Individual Branding 11 c) Selective Corporate Branding 12 PROPOSED BRANDING STRATEGY - SELECTIVE CORPORATE BRANDING STRATEGY 13 SUMMARY 15 APPENDICES 16 I. EXECUTIVE SUMMARY Rosewood Hotels & Resorts
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W Hotels W Hotels is Starwood’s luxury lifestyle / boutique hotel brand. Marketed towards a younger general crowd‚ the hotel brand was launched in 1998 with its first property‚ W New York‚ opening at 541 Lexington Avenue. The brand has since expanded internationally with properties opening first in Mexico City‚ Seoul‚ and Istanbul. The brand’s first resort property is W Maldives Retreat & Spa. The group has now 52 hotels all over the world‚ also in countries like Taiwan or Chili. In order
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element. In terms of hotel industry‚ the physical environment is of what is known as the servicescape‚ which is the space customers are surrounded when consuming the service. • Exterior facility: The environment and signage around the hotel‚ the parking area and even the design of the building itself are the key elements of the exterior servicescape. (Wakefield et al‚ 1996) • Interior facility: Ambient conditions‚ such as the colour‚ temperature‚ sound and smell of the hotel is a package of
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