Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976‚ no part of this publication may be reproduced or distributed in any form or by any means‚ or stored in a database or retrieval system‚ without prior written permission of the publisher
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SOUTHWEST AIRLINES AND CIRQUE DU SOLEIL GROUP 1 SECTION B PGP1 Ideas for growing the Southwest Airlines business: * Southwest Airlines is best in its customer service‚ but there are few points in which it can do further better. Currently it operates only in small and less congested cities‚ to cut down the cost. But to provide passengers a better connectivity‚ and facility to transfer the carrier‚ it can open up into big cities too. * Southwest Airlines is doing well with its strategy
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What strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses‚ free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground
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In Wilson v. Southwest Airlines Company case‚ a male sued the airline after he was not hired as a flight attendant‚ because he was male. Southwest argued that allowing only females to be flight attendants was a BFOQ. The airline claimed that maintenance of its female-only hiring policy is crucial to be financially successful. Bona fide occupational qualification (BFOQ) is legalized discrimination‚ and available only on rare occasions‚ when the employer is able to prove that the ground for choosing
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pricing strategy? Why has this pricing strategy been so successful throughout the airline’s first three decades? Traditionally‚ Southwest used a low-price strategy. They were known as always offering the cheapest flights. The air line did not serve meals‚ had no assigned seats‚ no electronic entertainment‚ and no retirement plans for employees. Because Southwest had such lower costs‚ they were able to crush competitors. This pricing strategy was so successful throughout the airline’s first
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Case 5.2 Southwest Airlines Corporation Problem formulation This case discusses the American based airline company Southwest Airline’s strategy and seeks to evaluate the basis on which Southwest builds its competitive advantage. Secondly‚ an analysis of Southwest´s control systems and what function they fill towards enabling the execution of their strategy. Arguments Southwest Airlines Corporation business strategy revolves around a cost-cum strategy. What this means is that their primary goal
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Culture Southwest Airlines’ Success through Organization Culture Kristin Philip Abstract This paper‚ "Southwest Airlines’ Success through Organization Culture" gives an account of the development of the organizational culture of Southwest Airlines. The paper starts with the background of Southwest and its development over the years. The paper explains the unique culture of Southwest‚ and how it has helped Southwest Airlines to face challenges. The paper also describes how Southwest Airlines responded
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Southwest Airlines: Development of a positive culture One key component that gives a company an elusive‚ sustainable competitive advantage is culture. What is culture? In essence‚ it’s vital element that deals with people‚ trust‚ leadership and passion (dictionary.com). Why is culture important? Because our competitor can duplicate everything we do‚ for example‚ our prices‚ but they can’t duplicate our culture. Proof of the importance of a positive culture is Southwest Airlines. Southwest
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MGMT 3110 Case – Southwest Airlines FUNG Ngan Ling 2010 0064 What is SWA’s competitive strategy? What does it take to execute the competitive strategy? From the case‚ we can notify that Southwest Airlines is generally using two competitive strategies. They apply not only the strategy of low costs‚ low fares and frequent flights to form their cost structure‚ but also the “People” strategy‚ Southwest Airlines differentiate themselves by offering affordable
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Leadership Southwest airlines‚ a company that is known to have strong employee relationships‚ believes that the happier an employee the better productivity they will have. Southwest Airline CEO‚ Gary C. Kelly‚ has stated that in order to have a strong company he needs to take time building strong relationships as well. “Happy Employees = Happy Customers. Happy Customers keep Southwest flying” (Southwest). He created an environment that challenges employees to be innovative which lead to creative
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