PHARMASIM ALLSTAR BRANDS [pic] GROUP 3: Abraham Ipe Josh Zimmerman Natalia Gluschuk Kyle Bickley TABLE OF CONTENTS 1. Mission Statement: Page 2 2. Marketing Objectives: Page 2 3. SWOT Analysis: Pages 2-4 4. Target Market: Page 4-5 5. Marketing Activities: Pages 5-7 6. Lessons Learned: Pages 7-15 a) Year 1 b) Year 2 c) Year 3 d) Year 4
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What Did We Learn From Pharmasim? In our experience with Pharmasim we learned that Marketing decision making must be very sensitive and responsive to everything going on in the industry which is very complex. Consumer responses to marketing tactics can be volatile and unpredictable and no idea is guaranteed to work well. Marketing is a matter of meticulous research‚ assumptions‚ planning‚ and volatility at times. Overall we took away two major points: 1) that it is important to consider the product
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PharmaSim SWOT analysis and 10 year goals for AllStar Brand Management Team MBA 6210 Marketing Management Introduction: Allstar’s Pharmaceutical division has a multi-symptom cold OTC medication (Allround) that is competing against nine brands from four competitors. The intent of this exercise is to evaluate Allround’s current position in the market‚ by analyzing its strengths‚ weaknesses‚ opportunities‚ and threats. There is also a proposed 10 year goal plan and strategy to establish
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PharmaSim Project Notes / Tips / Questions / Ideas General Case Notes The objectives and goals of Allstar are to look for new opportunities in emerging market with support from healthy and growing cash flow‚ to introduce new product‚ to maintain leadership and to maintain long-term profitability and market share in an increasingly competitive and changing environment. Certain measurements are introduced to weight the success and progress of the objectives such as feedbacks from customers and retailers
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SECTION 1: THE PHARMASIM CASE ALLSTAR BRANDS’ OTC COLD MEDICINE GROUP: The Allround Brand ALLSTAR BRANDS CORPORATION. . . . . . is one of the leading manufacturers of packaged goods in the world. Since its founding in 1924‚ the company has acquired or merged with a number of smaller packaged goods companies. The management team at the over-the-counter cold medicine (OCM) group of Allstar Brands just completed its third presentation in the past month to the Pharmaceuticals Division manager
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Business Definition The Allstar brands medicine organization is one of the leading Pharmaceutical companies who manufactures quality over the counter (OTC) cold and allergy medicine at very reasonable market competitive price. Moreover‚ Allstar Brands’ Allround product is one of the highest market share leaders in the over-the-counter (OTC) cold and allergy remedy market. Therefore‚ the persistent success of the Allstar brand in regards to the profits and sales previously formed‚ has made it a crucial
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Pharmasim Project 1. Executive Summary The over-the-counter (OTC) cold and allergy remedy market was highly competitive. There were already 10 brands targeting in different segments at the beginning of the simulation. OTC cold medicine is effective to cure 3 major types of illness - cold‚ cough and allergy which associate with different symptoms like aches‚ nasal congestion‚ chest congestion‚ runny nose‚ coughing and allergy. Consumers can be segmented by young adult‚ young family‚ mature
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Assessment Assessments are designed to provide appropriate support to those children who require it as well as motivating children and their learning challenged by assessment. (CCEA 2007) Children learn by building new understandings on what they already have. (Wood 1998). In order to support children’s learning practitioners first collect information about children’s well-being‚ identity and belonging‚ communication‚ exploring and thinking. Reflection on these assessments helps practitioners to
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Subject: Situation Analysis of ‘Enjoy Every Moment’- An Event Planning Company I am sending this memo at you request to satisfy the Situation Analysis assignment. This memo presents a situation analysis of a proposed event planning service‚ named ‘Enjoy Every Moment’. The report outlines the current barriers to multicultural event services‚ current event planning services offered in Vancouver and how the proposed service can promote diverse customized services in Vancouver. Some added advantages
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SITUATION ANALYSIS AND PROBLEM STATEMENT Abstract USA World Bank (UWB) is faced with a situation of deciding upon a new product to expand its market share. This paper deals with a scenario in which the ultimate goal is to provide a holistic approach to problem-solving and solution development. In particular‚ this paper will analyze the first three steps in problem-solving‚ which include; description of the situation with the emphasis on the issue and opportunity‚ defining the right problem-based
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