Case study : Proctor and Gamble Can you name the best marketing company in the world? It is a very difficult question. Too often we confuse big revenues‚ innovative products‚ famous brands or remarkable ad campaigns with marketing excellence. Don ’t get me wrong: all of the above are wonderful corporate assets‚ but they do not necessarily denote marketing excellence. A truly great marketing organisation displays excellence in all fields of our discipline. And that is why I have no hesitation in
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introduction Football refers to a number of sports that involve‚ to varying degrees‚ kicking a ball with the foot to score a goal. The most popular of these sports worldwide is association football‚ more commonly known as just "football" or "soccer". Unqualified‚ the word football applies to whichever form of football is the most popular in the regional context in which the word appears‚ including association football‚ as well as American football‚ Australian rules football‚ Canadian football‚ Gaelic
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One of the top industries in the US is the casino industry‚ which is in the process of expanding into new states and increasing its market availability. There are many factors that play into the growth of the casino industry such as different rules and regulations from both the federal and state governments to go along with the business factors of technology‚ social acceptance and target demographic. The companies within the industry also have to look at Porters five forces to determine whether or
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Good morning everyone‚ today I’m going to talk about road accident. And the title of my speech is “Don’t gamble with life”. Road accident is a global tragedy with ever-rising trend. In Malaysia‚ road accidents represent a major public health problem‚ because of the high number of victims and the seriousness of consequences. Based on the statistic from Road Safety Department Malaysia‚ there were 397‚330 cases of traffic accident happened in the year 2009. That means there are around 1000 cases are
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survive and prosper in a global environment that is highly dynamic and unstable. Managers in this setting not only deal with a set of social ‚ economic‚ legal and political factors in the home nation‚ but with entirely different set of these in each country of operation. International management involves balancing a firm ’s internal environment forces which is a system of shared meaning and beliefs within an organization that determines employees act with external environmental forces which is outside
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marketing environment for Jet Engine Industry‚ that is to say the main 3 levels of the marketing environment: the micro-environment through the Degree of Rivalry‚ Treat of new entry‚ Treat of substitutes‚ Bargaining of customers power‚ and Bargaining of supplier power‚ while‚ the macro-environment through Political‚ Economic‚ Social‚ and Technology forces. Finally‚ Opportunity and Threat that use to measure the risk for company to enter jet engines market. The analysis for the micro-environment is based
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late 1960s‚ called "the life-cycle theory of leadership" (Hershey‚ P. & Blanchard‚ K.‚ 1982)‚ which has gained a strong following among management development specialists. This model is called situational leadership theory‚ and it focuses on how a leader fits into his or her leadership styles. The situational theory of leadership separates leadership behaviors into two general categories: task behavior‚ which is the communication and management of the tasks that the group must accomplish by the followers
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demonstrated by its ability to 1) identify global awareness of market trends and consumer demand‚ 2) identify and comply with environmental and regulatory requirements/enhancements‚ 3) analyze the impact of innovative projects and identify how these external influences directly impact the strategies implemented thus reducing competitive rivalry and competitors ability to take the lead in product substitution. Threats of Competitive Rivalry Socio-Economic Concerns Two major detriments to
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Non -profit organization- an organization that is tax free and that serves the public interest. Their purposes are charitable‚ educational‚ scientific‚ religious or literary. Public expects to donate and their donations be deducted from their federal taxes. A legally non -profit org does not declare any profit and instead utilizing all the resources and revenue for its operating expenses. International Humanitarian City (IHC) Established in 2003 by HH Sheikh Mohammed Bin Rashid Al Maktoum‚ Vice-President
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The Macro Environment Analysis is traditionally the first step of a strategic analysis; it is sometimes referred to as an external analysis‚ a pest analysis or a pestle analysis. The purpose of the Macro Environment Analysis is to identify possible opportunities and threats to your industry as a whole that are outside the control of your industry. There are many factors in the macro-environment that will affect the decisions of the organisation. Tax changes‚ new laws‚ trade barriers‚ demographic
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