International Journal of Applied Research and Studies (iJARS) ISSN: 2278-9480 Volume 2‚ Issue 6 (June- 2013) www.ijars.in Case Study Rural Marketing: A Case Study on Hindustan Unilever Limited Author: Manpreet Kaur * Address For correspondence: Assistant Professor‚ Guru Gobind Singh College for Women‚ Sector – 26‚ Chandigarh Abstract: In recent years‚ rural markets have acquired significance‚ as the overall growth of the economy has resulted into substantial increase in the purchasing
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Running head: Situational Influences on Purchasing Behavior Situational Influences on Purchasing Behavior Abstract There was an investigation in an attempt to understand what situational influences affect purchasing behaviors of consumers. Fifty subjects were asked to complete a survey in determining what attributes affect the decision to purchase a product. The effect of purchase was based on three different times of day: morning‚ afternoon
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Introduction to Business Research in Motion Ltd. Strategy Analysis Executive Summary According to their website‚ "Research In Motion Limited (RIM) (TSX: RIM‚ NASDAQ: RIMM) is a Canadian wireless and telecommunication equipment company. It is headquartered in Ontario‚ Canada and employs more than 17‚000 people. It is famous as the production of the tablet and BlackBerry smartphone." (Research In Motion Ltd.‚ 2012) With the increasing competition in the telecommunication industry
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KOMATSU LIMITED INTRODUCTION The case is about two companies‚ Komatsu ltd. and caterpillar ltd. And how a small company like komatsu was able to compete with giants like caterpillar and was able to grow to gain number two position in the world market. CAT had suffered major financial losses during the period from 1981 through 1984‚ the case describes how Komatsu grew from a $170 million local manufacturer in 1963 to become CAT’s major challenge in the emerging global competitive battle. The case
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exhibit historical and cultural artifacts from different points of history. However‚ do both maps and museums only tell part of the story? In Eavan Boland’s “That the Science of Cartography is Limited‚” she conveys how a certain map‚ specifically a map of Ireland‚ does not adequately express the history of Ireland. While in her poem “The Dolls Museum in Dublin‚” Boland finds that the doll represents more than illustrating a holiday attire worn in Dublin. In the context of Boland’s poetry‚ maps and museums
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country mainly looking at cost and is dedicated to cultural tastes as well. The five major firms in the industry make up only 38% of the market. AB has purchased a 10% minority interest in the number one firm‚ Tsingtao. AB’s recent takeover of Harbin Brewery shows that AB believes it is the right time to start acquiring dominant players and further pursue China’s potential. Finally‚ we outline three major strategies that AB could follow: multi-domestic‚ global‚ and transnational. Of these three
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{text:bookmark-start} Category Factors: Porter’s Five Force Analysis {text:bookmark-end} {text:list-item} Bargaining Power of Buyers – Although the term buyer here is not valid. The consumer of the FM radio service has a large amount of influence due to the nature of the industry. {text:list-item} There are numerous equipment manufacturers which supply equipment to a radio station. Some equipment is highly specialized and is only manufactured by a handful
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The speaker of the series was named Brock Wagner. He is the CEO of the craft brewery located in the city of Houston in the section of town called Fifth Ward. Brock Wagner spoke of the path his life had taken and how it lead to him wishing to quit his investment banking job to start the Samuel Adams Brewery with the help of friends and family. The craft brewery landscape in the days that Samuel Adams was started in the mid 90’s was very different than what is like today to sell craft beer in Texas
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PUBLIC LIMITED COMPANIES A public limited company (legally abbreviated to plc) is a limited liability company that may sell shares to the public in United Kingdom company law‚ in the Republic of Ireland and other Commonwealth jurisdictions. It can be either an unlisted or listed company on the stock exchanges. In the United Kingdom‚ a public limited company usually it abbreviates "plc" at the end and as part of its legal company name. However‚ certain public limited companies (mostly nationalised concerns)
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REPUBLIC OF IRELAND & PORTUGAL Macroeconomics ECO201 Table of Contents 1. Introduction 3 1.1 Country Introduction 3 1.2 Sector Introduction 3 2. Findings 4 2.1 Gross Domestic Product 4 2009 4 2010 4 2011 5 2.2 Inflation 5 2009 5 2010 5 2011 6 2.3 Unemployment 6 2009 6 2010 6 2011 7 2.4 Balance of trade 7 2009 8 2010 8 2011
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