SPROCKET’S CAFE SITUATIONAL ANALYSIS The background of the company A. History B. How it started C. The mission and vision of the company 2.What is the present state of your busines? 3. What products do you offer and who are your target market? 4. What are the your strategies to help promote your products? 5. What are the challenges that your company is facing?
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Lecturer: Siva Muthaly Date due: 25th August 2012 Course: MKTG1276 Marketing Student: Wayne Salerno (9910454H) Lecturer: Siva Muthaly Date due: 25th August 2012 Course: MKTG1276 Marketing Student: Wayne Salerno (9910454H) Situational Analysis Situational Analysis Contents 1 Strategic Business Unit Focus - Managed Services (M-Serv) 2 2 External Environment 3 2.1 Markets 3 2.2 Competitive Environment 3 2.3 Economic Environment 3 2.4 Demographic Environment 3 2.5 Social
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The Business Problem P&G faced problems managing the vast amounts of paper required for a company that develops drugs and over-the-counter (OTC) medications. Regulatory issues‚ research and development (R&D)‚ and potential litigation generate even more paper documents and files. As a result‚ P&G wanted to gain control of its company documents‚ reduce administrative oversight of its paper documents‚ reduce costs‚ accelerate R&D initiatives‚ and improve tracking and signature compliance. P&G decided
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1. Why do Companies such as Procter & Gamble target emerging markets? Do you agree with this strategy? Big companies such as Procter & Gamble target emerging markets because they are determined to grow. Their strategy is to capture as much customers as they can. Procter & Gamble had a goal of reaching a billion more consumers by penetrating the emerging markets with the most population and development such as India and China. By doing this‚ they are creating a profitable future‚ and it worked since
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Introduction Mobile phones are now becoming not only a talking device but also a versality of uses and in the country like india we are having huge potential of Mobile phone and huge market for handset in india‚ and government of india is also making policies so that mobile penetration will increase in rural area and and mobile phones can be used not only as a communication device but also a utility device for various services at their door steps. At a time when telecom companies in certain
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1.0 Define the Problem According to John Dewey‚ “a problem well defined is half solved.” From the case‚ the main problem is how P&G should capitalize in the intense competition market (objective)‚ especially with the launch of Plax to ensure the continued profitability of Scope and sustain to be the 1st place in the mouth wash industry (success measure)‚ given the differing points of view from the various business team members (constrain). To achieve the goal‚ the company must be innovative to invent
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Bacon’s Bakery is a small gourmet bakery located in Hampton Coliseum neighborhood. The name Bacon’s Bakery is well suited for our business because it is the family name of the owner. Therefore‚ the name Bacon’s Bakery implies that we are a small business specializing in the production of desserts ranging from candies to wedding cakes. Different from other bakeries in the area‚ Bacon’s Bakery provides a unique experience‚ allowing customers to create their own dessert from the bottom up. Despite
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Procter & Gamble General Description Business Description (a) Procter and Gamble (P&G) is a corporation committed to the simple idea of improving the lives of the world’s consumers every day. P&G grows by touching and improving more consumers’ lives in more parts of the world. The company’s products extend and distribute to 180 countries around the world. Product Line P&G products exist to assist and relieve workload for consumers in three main aspects of everyday life. They have classified
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Marketing Management Case Analysis Procter & Gamble‚ Inc. Scope Group AE1: Abhinav Singh (14S601) Anima Tapadiya (14S607) Dushan Garg (14S616) Niharika G (14S628) Raviteja Palanki (14S636) Prem Sharath (14804) Procter & Gamble‚ Inc. Scope Proctor and Gamble is a leading consumer company in the world‚ operating in more than 140 countries. Their primary focus is on valuing customers by providing them with quality and branded products which adds values to customer needs. There are five operating
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Proctor and Gamble (DRAFT) Case Discussion Questions What strategy was Proctor and Gamble pursuing when it first entered foreign markets in the period up until the 1980’s? • In 1915 opened a plant in Canada to produce Ivory Soap and Crisco • In the 1970’s P&G entered Japan and other Asian Nations. • Strategy- P&G entered a nation by acquiring an established competitor and its brands. i.e. case of Great Britain and Japan. • Strategy- the Company developed new products in Cincinnati and then
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