Final Research Project On Impact of Shopper‚ Store and Situational Factors on Store Image‚ Satisfaction and Loyalty of Customers A Study on Westside Stores Submitted in partial fulfillment of the Post-Graduate Diploma in Management (PGDM) Programme Submitted by: Aniket Vanjre Atharva School of Business Malad- Mumbai Acknowledgment I hereby take this opportunity to thank Apeejay School of Management for providing me an opportunity to do a research project on Westside
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during his time in office was responsible for a tumultuous period in Iraqi history. For the purposes of analysis of his leadership style with respect to a Situational model‚ three areas of his career will be looked at separately; his rise to presidency from Vice-President‚ during the Iran-Iraq War and post invasion of Kuwait. Situational model of leadership A widely recognised situational model is the model developed by Hersey and Blanchard (1969) and the revised model by Blanchard et al. (1985)
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nutritionally balanced foods to indulgent ice creams‚ affordable soaps‚ luxurious shampoos and everyday household care products. Unilever divided their products into four main segments: Personal care (36% of sales) with Dove‚ Rexona‚ Lux‚ Sunsilk‚…; Foods (27% of sales) with Knorr‚ Hellmann’s‚ Flora‚ Rama…; Refreshment (19% of sales) with Lipton‚ Magnum‚ Wall’s‚…; and Home Care (18% of sales) with Surf‚ Omo‚… SWOT analysis for Unilever Internal Factors Strength Strong portfolio Global brand Product
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development specialists. This model called situational leadership theory. It is a contingency theory that focuses on followers’ readiness/development level of follower and leader behavior/leadership styles‚ it created by Hersey and Blanchard (see Exhibits 1.1 or 1.2). These two approaches concern for production and concern for people‚ together show that there is no best style of leadership. The four leadership styles/leader behavior‚ According to Paul Hersey‚ a situational leader adapts "leadership behaviors
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W ith regarding to the rapid pace of technological innovation‚ the contemporary organizations prefer to use the more mature theory then the new issued study. I don’t think Stace and Dunphy ’s situational approach can satisfy all the condition on the whole organization change; however‚ it should be something useful for the contemporary organizations. There are four types of change are defined by Dunphy and Stace (1993): type1: F ine-tuning; type2: Incremental-Adjustment; type3: Modular-transformation;
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. . . . . . . . . . . . . . . . . . . . . . . 3 I. COMPANY ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 a. Mission objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 b. Company objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 II. ENVIRONMENTAL ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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MEC30071: Research Analysis-Kyu Chul Kim 1 Research Analysis Handong Global University MEC30071 - Marketing Research Presented to: Stephen D. Strombeck By: Kyu Chul Kim (20700059) June 12‚ 2011 MEC30071: Research Analysis-Kyu Chul Kim 2 Introduction It takes some amount of time looking through the shelf with dozen of shampoo brands displayed in a supermarket. Some people takes a while picking up several shampoos to compare while others choose their shampoos instantly and go. What
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Product Mix Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market‚ increase market share and increase the turnover for more profitability. Normally the product mix is within the synergy of other products for a medium size organization. However large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd‚ Godrej‚ Reliance in India are some of the examples. One of the realities
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Promise For starters‚ let me first make you aware about the company Unilever and some important features. Unilever strives to make the environment‚ which includes consumers‚ their number one priority. They influence others to be more efficient and help the world around them. Unilever promises its consumers to be more aware of their products while also being environmentally friendly. They provide monetary gifts to charities that provide great community status‚ and also
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SWOT Analysis Strength 1. Strong Financial position of P & G 2. Brand Loyalty 3. High Quality Products 4. Well known brand 5. Availability of Products in Different Sizes 6. Large Network for Distribution 7. Consumer Trust Weakness 1.Strong competition with clinic all clear 2.Lagging behind Clinic all clear in terms of creative campaign 3. Less popularity in rural areas compare to urban areas in India 4.Higher price than other brands makes it less popular with lower income classes Opportunity
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