Critically assess the key segments (both products and market) that the company is dealing in‚ and develop a product/service proposition for these segments. In terms of geographic segmentation‚ the main business segments of WHSmith are divided into Travel stores and High Street stores. The categories and range of its products are offered according to the size and pattern of each retail sector. Travel stores provide limited selection of products and tailored services which are suitable for
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A target market is a specific part of the qualified available market the company‚ here Starbucks US‚ tries to pursue. (Kotler) The first thing one has to do is divide the market into segments. Market segments have to be measurable‚ substantial‚ accessible‚ differentiable and actionable. Then one has to choose a strategy to pursue these segments. Starbucks has developed a multiple segmentation managing approach instead of just focusing on one segment. When distinguishing segments in a market‚ segments
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March 24‚ 2010 ORGANIZATION SITUATIONER Nyongani School Inc. 1.1 HISTORY The establishment of Nyongani School Inc. was conceived and planned during the year 1985 with the purpose of bringing quality yet affordable primary education close to the home’s of some 500 children from families living within T.S. Cruz Subdivision‚ Interville III Subdivision‚ and Greenfields III Subdivision. The vision was to create a new school in the area that would help parents cut down costs on transportation
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Business Plan Report on Paper Bag Manufacturing Company Company Name: M.A.D (Make A Difference) Paper Bags Presented by: Rashmi.Bang Shraddha.Khatwate Karuna .hanabaratti Rucha.kulkarni Table of Contents Titles | Introduction | Management team | Innovation | Strategic plan | Marketing plan | Financial plan | Operation plan | Human resources
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“Where Are You Going‚ Where Have You Been?” Paper “Where Are You Going‚ Where Have You Been?” is a short story that poses many questions centered around the protagonist‚ Connie and the antagonist Arnold Friend and his “comrade” Ellie. The fate of Connie at the end of the story is still up for debate after all these years after the story was published in 1966. The main question posed is who actually is Arnold Friend? Is he the devil or something else? The answer may never be fully known but in
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The dramatic irony of “Where Are You Going‚ Where Have You Been?” conveys the tone of warning about temptation. Connie’s situation is that she does not feel appreciated at home and uses her looks and actions to get attention and appreciation from boys even if it is short-term. She is self-conscious about her looks and is constantly worried about how other people perceive her. Friend’s fantasy is that Connie will willingly go with him and be his “lover” (605) even before he officially met her. The
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Connie’s Paradigm In Joyce Carol Oates’ short story‚ “Where Are You Going‚ Where Have You Been?” we follow the main character Connie as she faces an inner transformation. The author introduces Connie as a vain and inexperienced adolescent who seems to daydream about things she doesn’t quite understand as she has more of a naive idea of what adulthood is all about. She takes pleasure in having control over everyone and everything around her. These ideas as well as her security are shaken when the
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Language of Terror When a person is put in an incredibly horrifying situation where the outcome is unpredictable many physical and emotional changes take place. Joyce Carol Oates’s story "Where Are You Going‚ Where Have You Been?" places Connie‚ a typical teenager‚ in this situation. Throughout the story‚ occasionally using religious undertones‚ Connie’s language of a typical teenager gradually changes‚ from calm and somewhat curious to nervous and terrified. Early in the story on a
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shifts in social attitudes‚ behaviors‚ and institutional regulations at the beginning of the 60’s and also lasted through the 70’s. The sexual drive increased majorly and the amount of women that had sex before marriage also sky rocketed. In Where Are you Going‚ Where Have You Been‚ Connie wants sexual attention from men‚ and that hurts her self-confidence and puts a real strain on her self-esteem. The theme of this story is that younger women going through their sexual maturation have a hard time dealing
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In the movie‚ “Where the Wild Things are” directed by Spike Jonze‚ Max gradually realises who he really is and learns about his family’s relationships through his imagination. He sees himself and his family through each if the wild creatures. When Max is a part of problems he doesn’t notice the other problems going on around him and throughout his family. He also doesn’t notice how he acts and manages situations. It is through imagination that children learn valuable lessons in life that have no
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