MODULE: MARKETING FOR TOURISM AND HOSPITALITY I Duration: 2 Hours Instructions to Candidates: 1. 2. 3. 4. This paper consists of Sections A and B. Section A is compulsory. Answer any two questions from Section B. Total marks 100. This question paper contains 5 questions and 3 pages. Page 1 of 3 SECTION A: COMPULSORY QUESTION 1: (40 MARKS) Assume you a front-line manager in a hotel. From this perspective‚ a) explain the service encounter. (5 marks) b) discuss methods which you
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Report on Nando’s‚ a Hospitality Industry in the UK 1.0 Introduction The objective of this report is to analyse the hospitality and tourism consumer in a UK organisation that related to the hospitality industries. The report writer has chosen Nando’s; the organization is a hospitality industry (please refer to appendice 1.0). The first objective of the report is to analyse Nando’s communication activity from the perspective of the tourist decision making process. The writer analyses the communication
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Laurent Vanat Consultant 19‚ Margelle CH-1224 Genève Tel / fax / messagerie : (+41) 022 349 84 40 Courriel : vanat@vanat.ch Internet : www.vanat.ch 2013 International Report on Snow & Mountain Tourism Laurent Vanat Overview of the key industry figures for ski resorts April 2013 Table of contents Introduction ............................................................................. - 5 Glossary ......................................................................
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Tourism Management 22 (2001) 11}19 Integrating the tourism industry: problems and strategies George La!erty *‚ Anthony van Fossen Graduate School of Management‚ University of Queensland‚ St Lucia‚ Queensland 4072‚ Australia School of Humanities‚ Grizth University‚ Nathan‚ Queensland 4111‚ Australia Received 6 September 1999; accepted 15 December 1999 Abstract This paper addresses two interrelated issues in tourism development: horizontal integration within tourism’s component sectors
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Hospitality is the relationship between the guest and the host‚ or the act or practice of being hospitable. This includes the reception and entertainment of guests‚ visitors‚ or strangers. Hospitality may also refer to good caring. By metonymy the Latin word ’Hospital’ means a guest-chamber‚ guest’s lodging‚ and an inn. Hospes is thus the root for the English words host (where the p was dropped for convenience of pronunciation) hospitality‚ hospice‚ hostel and hotel. In India hospitality is based
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Chapter 1: The Hospitality Industry and You What is Hospitality? * Many people’s definition of hospitality extends only to restaurants and hotels * In reality‚ it goes far beyond this and includes any organization that provides food‚ shelter‚ and other services * Students considering entering the field of hospitality should take into consideration all of the types of business that hospitality encompasses but also‚ the various career streams in functional areas across segments (such as
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CHAPTER – 1 INTRODUCTION INTRODUCTION The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits‚ many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from
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the "Seven Deadly Sins of Service" COLDNESS Hospitality itself is a huge industry now a day and it is vital to have good customer service‚ this is what hospitality is all about‚ making people feel welcome with the product you are offering and surpassing their needs‚ coldness is a big sin in this industry‚ it means to not be affectionate or friendly‚ and not be a very enthusiastic person. The consequences of being a cold person in the hospitality industry is that you are basically not being hospitable
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Tourism Marketing Develop Marketing strategy for Tanzania TABLE OF CONTENTS 1. Introduction 3 2. Methodology 3 3. Findings 3 4. Discussion 3 5. Conclusions 7 6. Recommendations 7 7. Bibliography 8 1. INTRODUCTION The scope of this report is to assess the Tanzania’s Tourism Board marketing strategies‚ giving a guide of what
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SIWES Project in Computer Science CHAPTER 1 INTRODUCTION 1.1 Overview of SIWES SIWES refers to the employment of students nearing under-graduation in firms or organizations‚ which operate on activities related to the respective student’s major subjects. The course‚ CSC 3299 as offered in Ajayi Crowther University is a compulsory subject offered by every computer science student in the 2nd semester of the third academic year with the objective of enabling students to come into contact with
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