Chapter 1 Introduction Marketing for Hospitality and Tourism ©2006 Pearson Education‚ Inc. Upper Saddle River‚ NJ 07458 Marketing for Hospitality and Tourism‚ 4th edition Kotler‚ Bowen‚ and Makens “Marketing is so basic that it cannot be considered a separate function. It is the whole of business seen from the point of view of its final result‚ that is‚ from the customers point of view…Business success is not determined by the producer‚ but by the customer.” -Peter Drucker ©2006 Pearson Education
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Environmental‚ Health‚ and Safety Guidelines TOURISM AND HOSPITALITY DEVELOPMENT WORLD BANK GROUP Environmental‚ Health‚ and Safety Guidelines for Tourism and Hospitality Development Introduction The Environmental‚ Health‚ and Safety (EHS) Guidelines are technical reference documents with general and industryspecific examples of Good International Industry Practice (GIIP) 1. When one or more members of the World Bank Group are involved in a project‚ these EHS Guidelines are applied as required
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services 3. Digitalization and better use of technology 4. Indian and as well as global hospitality sectors are looking at a boom Threats 1. Entry of several international brands along with the strong hold of long standing‚ well established Indian brands. 2. Competition on price point 3. Stagnated growth 4. Economic and political turbulence in most countries Strengths Hospitality Industry in India 1. Natural and cultural diversity : India has a rich cultural heritage
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04/11/2014 Introduction Nowadays‚ tourism‚ hospitality and events have grown to become an indispensable part of people’s life‚ this is an important chance for these industries to improve and develop the status. Furthermore‚ tourism‚ hospitality and events industries is typical experience which focus on customer’s experience based on mental and material progress which offered by supplier. As a manager of tourism‚ hospitality and events industries should learn about essence of industry
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IMPACT OF GLOBALIZATION ON HOSPITALITY AND/OR TOURISM INDUSTRY Globalization refers to the increments in the relationships of the people‚ industries‚ culture and various activities of economy. The term Globalization refers to the economics and all the global distribution of the production of goods and service which ultimately reduces the barriers of international trade like export fees‚ import quotas and various other tariffs‚ Cowen (2003). The Globalization has contributed to the growth of economy
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from countries such as India‚ Pakistan and the Philippines Dubai has now managed to transform it self into a Hospitality and Tourism Centre in the Middle East. The major trend in the job market place in Dubai has therefore been in favour of the tourism and hospitality industry (Collins‚ 2007). In other words‚ there are more and more jobs available in the particular industries as tourism increases exponentially each year. More over with recent expansions to their international airport‚ and the construction
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FOE_C02.qxd 1/15/07 14:45 Page 16 »2 The production possibility frontier (curve): the PPF or PPC The starting point in our economic analysis is to consider what an economy can produce. As consumers we may want many things‚ but there is a limit to what our economy can actually produce. This can be analysed using the production possibility frontier (PPF). In this unit we examine the factors that determine how much an economy can produce and the implications of different output decisions
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INTRODUCTION TO HOSPITALITY AND TOURISM By definition innovative courses are locally developed and should represent local needs and circumstances. The following information represents portions of an approved application for Introduction to Hospitality and Tourism‚ which may be helpful to other districts choosing to submit an approval request. A. Description of the course and its essential knowledge and skills 1. This innovative course is an introduction to the Hospitality and Tourism Cluster. The course
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Culture‚ Hospitality and Tourism The word “culture” cannot be defined with a precise and singular definition. In fact‚ Raymond Williams‚ a leading cultural theorist‚ pointed out “Culture is one of the two or three most complicated words in the English language” (Williams 1983:87). There are more than one hundred definitions of culture depending upon the various academic disciplines‚ ranging from literacy studies to anthropology and sociology. Different scholars have different views about what
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| |Student ID No.: |22025713 | |Unit Name: |Entrepreneurship in Tourism and Hospitality | |Unit Code: |MNG00427 | |Tutor’s name: |Goh Chye Yeow Terence
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