RETAILING MINI-PROJECT: Based on the Chapter 13: Store Layout and Design‚ visit your nearest medium to large sized retailing organization and comment on its store design‚ floor plan with special emphasis to circulation and visual communications. Also attach pictures of that organization (if possible) to support your answer (10 marks) ASSIGNMENT 1: Visit a local multiplex‚ food court‚ café etc with your friends. While relaxing and chilling out‚ observe and list the role it plays in a modern
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CASE STUDY NO2 Retailing in China Discussion Questions: 1- What are some of the unique aspects and challenges of doing business in China that Sarah Harrison has encountered? Answer: a- Government control on employment. b- Government roles and regulation. c- The hard way to communication between foreigner and chainees. d- Getting information about core business. e- The traditional way to meet and show about business and old history 2- What are the problems facing the store? Answer: the
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INTRODUCTION: Retailing is playing a major part in Indian business emergence. There are many modern business systems taking place in Indian market because of Globalization. But retailing is the foremost part of them which is predicted to have a better growth. When it was said retailing‚ organized and unorganized retailing will come in to picture to debate. Unorganized retailing is the tradition of India and organized retailing was on track from early 90’s. In this context organized retailing is successively
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distribution center will also allow them to have additional funds to spend in other areas of business such as advertisements: a necessary feature to penetrate the American market. Another market opportunity for Zara is to invest in Internet retailing especially directed toward the U.S. market. Though Zara is wary of overexposure‚ Americans like to be able to purchase all goods including apparel from the comfort of their own homes at any time they chose. Therefore‚ since Zara is looking to
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Mastering Airport Retail Roadmap to New Industry Standards Contents Executive Summary ........................................................ 1 Demand Dynamics and Offer Development Securing Strong Market Growth ................................... 2 Key Success Factors for Optimizing Airport and Operator Performance ............................... 4 Focus on Operator’s Financial Robustness‚ Offer Flexibility and Operational Performance ............. 8 New Industry Standards Creating Turbulence
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CHAPTER 1 Retailing – a set of business activities that adds value to the products and services sold to the consumers for their personal or family use A retailer is a business that sells products and/or services to consumers for personal or family use A Retailer’s Role Attempt to satisfy consumer needs by having: the right merchandise at the rice price‚ place‚ in the right quantities‚ and at the right time Retailers Role in the Distribution Channel Ex. Manufacturing -> Wholesaler ->
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SHOPS AND SHOPPING Going shopping is a part of our everyday life. For some people it’s a pleasant pastime while for others it’s an everyday routine. Some people like doing shopping and they are happy if they can pick up a bargain in the sales‚ for others yawn while walking along the shelves in a shop. But whether you like shopping or not you have to do it because it’s a necessity. I’d like to say that at present shopping has become more exciting than it used to be several decades ago. Today
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SST 2383 Discussion Question 1. The large store variety and layouts of merchandise would likely appeal to consumers in India for a few reasons. One reason would be that these large retailers could create more efficiency in that they would allow a customer to purchase a wide assortment of goods in one stop. Another reason is that they could sell brand-name products at more affordable prices. It may be wise to also take into consideration that more than half of India’s population consists of people
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Chapter 01 Introduction to the World of Retailing Multiple Choice Questions 1. (p. 6) What is retailing? A. It is the merchandising component of the retail mix. B. It is the set of business activities that adds value to the products and services sold to consumers for their personal use. C. It is the strategy retailers and vendors use to get products into the stores. D. It is the process of offering products in smaller quantities for consumer consumption patterns. E. It is the
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A CASE STUDY ON BIG BAZAAR – THE ROUTE TO THE INDIAN MASS MARKET SUBMITTED TO: Dr. Ravi Vaidya SEMESTER: IV BATCH: 2009-2011 SUBMITTED BY: Darshan Shah Shreya Shah Hitesh Nirmal Mayur Garmora S. R. LUTHRA INSTITUTE OF MANAGEMENT SURAT INDEX Sr. No. | Particulars | Page No. | 1 | About case | 3 | 2 | Question - one | 11 | 3 | Question – two | 11 | 4 | Question – three | 12 | 5 | Question – four | 12 | 6 | Bibliography | 12 | BIG BAZAAR – THE ROUTE TO
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