Mountain Dew: Selecting a New Creative 1. What are the decision filters used by brand managers to evaluate brand communications? Mountain Dew is finding for a good branding strategy and new concepts as part of improving its brand position in the competitive market with their most appropriate decision. choose the right and creative advertisement that gives the maximum impact of Mountain Dew with their relatively limited media budget to improve their sales and profit. Some of the challenges
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Bryan Schaeffer Mountain Dew The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3‚ the
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Art History Cross in the Mountains Caspar David Friedrich - 1774 - 1840 Caspar David Friedrich was a melancholic‚ sensitive and devout 19th century German artist of the Romantic style. Friedrich was born into a strict Lutheran family in Greifswald‚ Pomerania‚ on the Baltic coast of Germany and experienced tragedy at a very early age. Friedrich was the sixth child from a family of 10 children and by the time he turned 13‚ he had lost his mother‚ a sister‚ and saw one of his younger
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Passage to Rainy Mountain N. Scott Momaday‚ in the memoir “The Way to Rainy Mountain”‚ traced the ancestral roots of his tribe back to the start of the Kiowa tribe. Momaday had always known about his ancestry but the death of his grandmother‚ Aho‚ prompted him to seek an in-depth personal exploration of his family history and background. Therefore‚ Momaday went back to his grandmother’s residence and he observed that the spirit of the Kiowa tribe was faint but still very stirring. When he
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Australian icons Flag of Australia Adopted • 3 September 1901 • The flag includes the Southern Cross‚ Union Flag (The Union Jack) and Commonwealth Star. The Commonwealth Star (also known as the Federation Star‚ the Seven Point Star‚ or the Star of Federation) is a seven-pointed star symbolising the Federation of Australia which came into force on 1 January 1901. Coat of arms of Australia Adopted • 19 September 1912 • Granted by King George V; an earlier design was granted by King Edward VII
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EVOLUTION OF THE PHILIPPINE FLAG The Katipunan (1892 - 1897) | The First KKK (Kataastaasan at Kagalanggalang Katipunan ng Mga Anak ng Bayan--The Highest and Most Honorable Society of the Sons of the Nation) Flag (1892) With the establishment of the Katipunan‚ Andres Bonifacio requested his wife‚ Gregoria de Jesus‚ and with the help of Benita Rodriguez to create a flag for the society. De Jesus created a simple red flag bearing the society’s acronym‚ KKK‚ in white and arranged horizontally at
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-The description of the British Flag The flag of the United Kingdom also called the British flag‚ or its full title the flag of the United Kingdom of Great Britain and Northern Ireland. As shown above in the picture of the British Flag the colors of it‚ are red‚ white and blue. A lot of symbolism is associated with colors‚ according to Ancient and Heraldic traditions. Every color has its own meaning; - White: peace and honesty. - Red: hardiness‚ bravery‚ strength and valor. - Blue: vigilance
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Topher Throckmorton Confederate Flag Do you think the Confederate Flag is a symbol of hate or racism? I personally think it is a symbol of hate or racism. In the next three to four paragraphs I will explain to you why I think the Confederate Flag isn’t a symbol of hate or racism. I hope either you learn something about the Confederate Flag in the next three paragraphs as I support the decision I just will be making. I personally think the Confederate Flag is not a symbol of hate or racism is because
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HISTORY OF THE PHILIPPINE FLAG The First KKK Flag (1892). Three big white KKK letters arranged horizontally at the center of a rectangular piece of red cloth (locally called "kundiman"). The color red symbolized the courage of the Katipuneros who stood ready to fight for freedom and shed their blood if need be. This was the flag which was unfurled during the "First Cry of Nationhood" at the vicinity of North Manila in August 1896. Early Katipunan One-K Flag. In some localities
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Case Analysis: Mountain Dew‚ Selecting the New Creative section 001: due on Feb. 15 section 020: due on Feb. 20 As you can see from the ending of the case‚ Mountain Dew is trying to decide which 3 of 5 potential creative spots to develop. Additionally‚ the case describes several background features‚ such as market situations‚ Mountain Dew brand history‚ and market research. In two pages‚ you are expected to choose three out of the total five potential creative spots (Cheetah‚ Mock Opera‚ Dew
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