Internal Use Only Team 8 Executive Summary Six Flags has had great success over a number of years through providing a one-stop entertainment destination complete with thrilling roller coaster rides and an exciting atmosphere. In recent years‚ however‚ Six Flags has been struggling and is now in dire need of a boost to help regain its success in the Theme park industry. We focused our secondary research on past and current articles on Six Flags as well as the theme park industry as a whole. Databases
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Six Flags Analysis of Goodwill ACCT 6610 Six Flags‚ Inc. is the largest regional theme park operator in the world. Currently Six Flags operates 18 parks in the US‚ one in Canada and one in Mexico. In the aggregate‚ Six Flags’ theme parks offer over 800 rides‚ including more than 120 roller coasters. The following questions pertain to Six Flags’ goodwill. To begin‚ obtain a copy of Six Flags‚ Inc. December 31‚ 2008 10-K‚ which was filed with the SEC March 11‚ 2009. A link to the report
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SIX FLAGS AMERICA’S FAVORITE THRILLS "GO BIG! GO SIX FLAGS!" Proposal: Strategic Marketing plan for SIX FLAGS September 2012 * Table of Contents 1.0 INTRODUCTION 3 2.0 ANALYSIS 4 A) EXTERNAL ANALYSIS 4 I) PEST ANALYSIS 4 II) PORTER FIVE ANALYSIS 6 B) INTERNAL ANALYSIS 7 I) VALUE CHAIN ANALYSIS 7 II) INTERNAL STRENGTHS AND WEAKNESS 10 3.0 STRATEGY FORMULATION:ALTERNATIVES 11 I) MARKET DEVELOPMENT: FINDING ASIAN PARTNER 11 II) PRODUCT DEVELOPMENT: CUTTING THE
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Six Flags Financial Crisis Capitalistic Enterprise Business 10A Edward Bayone May 7‚ 2010 Table of Contents A. Introduction B. Financial Crisis C. The Economic Environment D. Competition E. Changes F. Conclusion G. Exhibits H. Work Cited 3 5 8 9 10 12 13 15 “This year is very much about stabilizing the company and keeping it on the rails while at the same time pursuing growth avenues on the marketing and international front.” -Mark Shapiro‚ Six Flags CEO A. Introduction Founded in
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It was a warm summer day. I was looking out the car window and read a sign that says six flags and I looked at my cousin victoria and told her were here. She said I knew because she the rides while I was asleep. It took us like a twenty min to find a parking spot because it was a Saturday and it was crowded. We finally found one and got it. Since it was such a long car ride we all got out and stretched. Now we were headed towards the park. Me my cousin Victoria‚ Cindy‚ Kristina‚ Diana‚ and
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H Partners and Six Flags Case # 1: In order to determine the enterprise value and recovery rates for each class of creditors implied by the April 2009 attempted exchange offer‚ we first had to determine the priority levels of the capital structure. We used Exhibit 7 in the Case documents to determine the priority levels of each class. The top priority class included the SFTP Revolver and Term Loan; the second priority class included the SFO Notes; and the third priority class included the SFI
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Every summer I go on adventures with my family and friends to have a fun time. Six Flags is my favorite place to‚ because it’s filled with fun and excitement. I get the season pass every summer to go when I want and as many times I want. The roller coasters‚ games‚ and food is what I like the most about Six Flags. The first best thing I enjoy about Six Flags is their roller coasters. I remember the first time I went I was scared but thrilled to get on the rides. As I walked towards the black gates
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Six Flags Commercial Analysis What makes certain commercials better than others? The key to making an advertisement that stands out to all audiences is to make them understand the purpose of the TV ad‚ while making it interesting. Most aspects of today’s commercials include catchy tunes‚ interesting storylines‚ famous mascots‚ and logos that catch our eye and make us want more. Six Flags commercials include all of these. Many people have seen a Six Flags commercial before and
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September 15th‚ I am sending you a report which weighs the benefits and downsides of the preferred guest card you are considering to launch‚ and I hope that the information will help you make the right decision. After having worked for 5 years at Six Flags as a marketer in consumer research‚ I have dealt with several cases similar to yours. Therefore‚ I firsthand know how difficult it is to meet everybody’s expectations. However‚ I would like to stress that the issue you are facing is directly related
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if you ask them if they want to go to Six Flags over Texas the majority of them will say “YES!” and start singing the words from the commercial‚ Six Flags is what you wish the world could be. As parents‚ we live our lives around our children needs and wants and from there that is how Six Flags is able to still in business. When you walk up to the gate in Arlington‚ Texas‚ you see six flags on a pole? History tells us the name refers to the flags of the six different nations that have governed Texas:
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