MARKETING MANAGEMENT CASE ANALYSIS LECTURER: Boaz K. Ingari General Motors (K) ltd An Introduction General Motors East Africa Limited was formed in 1975 and is a joint venture between General Motors Corporation (57.8%)‚ Industrial and Commercial Development Corporation (20%)‚ Centum Investments (17.8%) and Itochu Corporation (4.4%). The vehicle manufacturing plant in Nairobi assembles a wide range of Isuzu trucks and buses. It is the largest manufacturer of commercial vehicles in the Eastern
Premium Marketing General Motors Strategic management
strength is the Company continues to invest in R&D and as a result develops innovative new products such as Hill’s Prescription diet‚ Palmolive Nutra-Fruit‚ and 12-hour germ fighting toothpaste (“Colgate.com‚”). In 2011‚ they introduced Colgate Sensitive Pro-relief toothpaste‚ which offers faster relief to those who suffer from tooth sensitivity
Premium Colgate-Palmolive Toothpaste
SWOT Analysis and Strategies You are a senior manager of a computer company that competes with Apple‚ Inc. (Apple). You read a case study about Apple and determined that doing a SWOT analysis of Apple may help you with your own strategies. Perform a SWOT analysis by identifying at least five factors each for Apple ’s strengths‚ weaknesses‚ opportunities‚ and threats. For each strategic factor that you include‚ make sure that you also include an explanation of why that factor is important and why
Premium Marketing Apple Inc. Strategic management
L’ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms‚ using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely‚ all historical data are expressed in current terms; inflationary effects are taken into account. Beauty and Personal Care Baby and ChildSpecific Products
Premium Brand Brand management Developed country
Pro-Life or Pro-Choice I am aware that this may be an uncomfortable topic for most people‚ you could even say a down right hostel conversation to have if you don’t share the same views. I have met people who are either pro-choice or pro-life and while neither group are bad people‚ I’ve found that neither group is fully informed of the others views and facts. I feel that pro-life is the best decision to make although I do understand the pro-choice position. My feelings and thoughts come from a
Premium Abortion Pregnancy Human rights
Threats and Opportunities The scope of this portion of the report will consist of the threats and opportunities of “Adidas (often referred to as “the company”) alongside the threats and opportunities of the Reebok (subsidiary of Adidas) “EasyTone” fitness shoe as an individual product - that might in turn affect its marketing strategy and sales. Opportunities SPONSORSHIP AGREEMENTS Adidas has secured sponsorship agreements with many National Athletic leagues that have increased the company’s
Premium Marketing Athletic shoe Variable cost
COMPANY OVERVIEW GlaxoSmithKline (GSK) is one of the world’s leading research-based pharmaceutical and healthcare companies. The company is engaged in the discovery‚ development‚ manufacturing and marketing of pharmaceutical and consumer health-related products. The company primarily operates in 120 countries and its products are sold in more than 150 countries. GSK is headquartered in Brentford‚ the UK and employed 99‚913 people as of December 31‚ 2009. The company recorded revenues of £28‚368
Premium
1. Introduction Haier was just found in 1984. At the beginning stage of its business‚ it mainly produces household refrigerators as the core product. 20 years later‚ Haier has obtained the leadership position in the Chinese home appliance industry which consists about 21% of market share. More importantly‚ Haier has become a multinational company and has expanded its business to America and elsewhere Asia. According to sales‚ Haier was ranked fourth in the major home appliances industry in the world
Premium Chain store Marketing United States
you take - pro-life or pro-choice? This paper is not here to merely to explain what both sides are or to point out the flaws of each. This paper’s goal is to give new insight to this issue that has been piercing the world for so long. And of course‚ this is not merely for entertainment. This paper was written in hopes to touch your conscience‚ to give you a reawakening‚ to open your eyes to an option you never knew existed. But first‚ let your mind wander to the basics. What is pro-life? Of course
Premium Murder Capital punishment Human rights
SWOT analysis Disney 4.1 Strengths‚ Weaknesses - Competitors The Walt Disney company has beaten the S&P 500 for the past 16 years (3x) but has had problems to repeat the performance in the past 5 years. Disney’s brands are one of the strengths of the company together with their core capability of content creation. Additionally the digital library owned by the company gives them an important source for TV programming or DVD creation. We will describe its competitors (AOL and Viacom are the main
Premium