Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
Premium Brand management Marketing Non-profit organization
this journal is available at http://www.emerald-library.com/ft Corporate identity‚ corporate branding and corporate marketing Seeing through the fog John M.T. Balmer Bradford School of Management‚ The University of Bradford‚ UK Keywords Corporate identity‚ Corporate Communications‚ Brands‚ Corporate image Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However‚ the fog surrounding the area has a silver lining
Premium Marketing Management Business
Questions (80 Points) 1. Why is corporate governance important? a) good corporate governance produces direct economic benefit to the organization b) To avoid scandal c) To imbibe trust in investors d) The perception of good corporate governance is an important ingredient of the image of an organization‚ whether public‚ private‚ or nonprofit. e) A perception of unethical conduct by an organization can be very costly in legal cases Reference: http://accounting
Premium Business ethics Corporate governance Social responsibility
Module Title: Company Law Company Law Assignment – Question A In this assignment‚ I will identify the theory of a corporate personality‚ demonstrate why companies exist autonomously from their promoters or owners‚ introduce the concept of a company having a corporate veil‚ and finally to identify why there is such controversy around the notion of a court lifting the corporate veil‚ with a focus on ‘sham’ companies. The theory of a company having a separate legal personality comes from the introduction
Premium Corporation Company Law
Evolution of Corporate Governance in India and Abroad Introduction Corporate governance issues have attracted considerable attention‚ debate and research world wide in recent decades. Almost invariably‚ such efforts gain momentum in the wake of some major financial scam or corporate failure‚ as these tend to highlight the need for tighter surveillance over corporate behavior. Corporate governance has wide ramifications and extends beyond good corporate performance and financial propriety though
Premium Corporate governance
Corporate Misgovernance at the World Bank Ashwin Kaja Eric Werker Working Paper 09-108 Copyright © 2009 by Ashwin Kaja and Eric Werker Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It may not be reproduced without permission of the copyright holder. Copies of working papers are available from the author. Corporate Misgovernance at the World Bank Ashwin Kaja Eric Werker* Abstract We test for evidence of corporate misgovernance
Premium World Bank Executive director Board of directors
Amway in China: A Case of Corporate and Brand Reputation[1] With the turbulent regulatory environment for the direct selling industry in China‚ the November 2005 announcement that Amway China Co. Ltd (ACCL) had over $2 billion in sales for the second consecutive year is significant for the multilevel direct selling giant‚ Amway Corporation. China remains the leading market of their worldwide operations even though direct selling was banned in 1998. Their success can be attributed to responses
Premium Amway
J Bus Ethics (2012) 106:229–241 DOI 10.1007/s10551-011-0992-9 The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish‚ Thai‚ and American Businesspeople Janet Marta • Anusorn Singhapakdi • Dong-Jin Lee • Sebnem Burnaz • Y. Ilker Topcu M. G. Serap Atakan • Tugrul Ozkaracalar • Received: 19 December 2010 / Accepted: 3 August 2011 / Published online: 21 August 2011 Ó Springer Science+Business Media B.V. 2011
Premium Ethics Morality
PROJECT ON: CORPORATE GOVERNANCE Presented by students of Department of Business Studies‚ DeenDayal Upadhyaya College‚ University of Delhi. Devesh D Lalwani 10/BBS/0165 Shivam Gupta 10/BBS/0177 Abhinav Goel 10/BBS/0179 Jai Singh Gambhir 10/BBS/0157 Declaration We student of Bachelor of Business Studies (1st semester)‚ in Deen Dayal Upadhyaya College‚ University of Delhi‚ hereby declare that I have made this academic project titled ‘Corporate Governance’
Premium Enron scandal Enron
Subject: Corporate Finance (3 credits) Reference book: 1. Essentials of managerial Finance: Harcourt College 2000 2. Fundamentals of financial management: Mc Graw Hill 2007 Chapter 01: An overview of Finance What is finance? Finance is concerned with decisions about money (cash flows) Finance decisions deal with how money is raised and used Everything else being equal: * More vale is preferred to less * The sooner cash is received the more value it has * Less risky
Premium Corporate finance Financial ratio Cash flow