ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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How to choose a case for teaching What is a case How to analyze a case How to discuss a case 3 To draw up case studies‚ it is first important to understand its various aspects. For an effective case study‚ one must first understand the principles of a case. It is important to understand what a case is‚ the types of cases there are and their purposes. Following this understanding‚ the methods of analyzing and discussing cases must be explored. After mastering these skills‚ The
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PART 1‚ SOCIAL WORK VALUES 1. Does the social work code of ethics have a viewpoint or perspective on poverty? 2. Based on the values of social work‚ what would be our stance on the situation described in this case study? 3. What could be the role of a social worker in this case? 4. What are the value conflicts here? Social work is a discipline derived from the professional practice of worker and social worker‚ whose aim is to promote change‚ strengthening society and problem solving in human
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Selected Readings in Business (Shulman) Chapter 12 China: The Case for Negotiations Case Study: Chapter 12‚ p.1 After a year of market research‚ the United States asset management company Investese has decided to enter the Chinese market‚ a lucrative market with great growth potential. Therefore‚ it has begun to investigate the possibility of forming a joint venture with the Chinese fund-management firm Chan Ching‚ one of the largest such firms in China. Investese President Dan Brighton hopes
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Case Study Questions: 1. In a utilitarian and caring perspective UNOCAL was right in deciding to invest in the pipeline because with this project they employed an astounding 7‚551 Burmese citizens and continued with 587 more; these pipelines were carrying an enormous 500-600 million cubic feet of gas per day towards Thailand‚ this being done caused the economy to expand rapidly and it increased revenues. In the right and justice perspective UNOCAL was erroneous because they forced the pupils to
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Portfolio Management (Oct 7) Section II Mini-Cases (Oct 14) Mid-term Exam Building Shared Services at RR Communications Creating a Process-Driven Organization at AgCredit IT Investment at North American Financial Course Objective: To examine the way information technology is being used to influence the competitive strategy of organizations and to assess the impact of strategic deployment of information technology. Course Description: This course studies the use of information technology to develop
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able to make adjustments to fit a county’s cultural tastes and expectations regarding their product‚ it’s price‚ where it is available and how it is marketed. Starbuck’s is also able to take part in market research to be sure their product has the right fit for each of its international locations. According to the company’s website‚ they maintain a high level of success internationally by choosing international partners who share their values and commitment to bringing the Starbuck’s experience
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Esophageal cancer in a young woman with bulimia nervosa: a case report Eric T Shinohara‚ Samuel Swisher-McClure‚ Michael Husson‚ Weijing Sun and James M Metz Journal of Medical Case Reports 2007‚ 1:160 doi:10.1186/1752-1947-1-160 Received: 27 July 2007 Accepted: 29 November 2007 Published: 29 November 2007 Introduction In the past twenty-five years‚ the prevalence of esophageal adenocarcinoma has increased dramatically within the United States and it is now the most common histological type
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Sense of Change Management‚ 2nd edition Case studies – text and questions Contents Case study 1: Aster Group 3 Case study text: Aster Group 3 Introduction 3 History‚ culture‚ orientation 4 Drivers for change 6 Leadership 8 No shotgun wedding 9 The transition period – one year on 11 Project management 12 Organizational development 13 Developing management and leadership capacity and capability 14 Case study questions: Aster Group 17 Individual
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SAMPLE PROJECT PLAN Lawrence: A Task Owner must be identified for every task. The Task Owner is the team member accountable for getting the work completed. The Task Owner may perform some or all of the work‚ or facilitate completion of the work by other team members. Lawrence: Enter the first name of each each team member in one of the columns provided BUSI3431 BUSINESS POLICY 2014WA TEAM PROJECT PLAN FOR INDUSTRY ANALYSIS ASSIGNMENT Task List 1.0 REQUIRED ANALYTICAL TOOLS/TECHNIQUES
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