online. Next‚ he provides a study from a University College London which shows people that read online they show more skimming activity than people who are readers. He said‚ “As part of the five-year research program‚ the scholars examined computer logs documenting the behavior of visitors to two popular research sites… They found that people using the sites exhibited “a form of skimming activity‚” hopping from one source to another and rarely returning to any source they’d already visited…” (Carr‚ 2008
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students. There are some new vocabularies relating to travelling and public transport. The main aims of this lesson are: 1. to enable students gain receptive skills in reading. Specifically‚ there are two receptive sub-skills could be practiced: skimming (reading for gist) and scanning (reading for detailed); 2. In relation to the subject of the material‚ productive skills like speaking will also be practiced. The functional use of target language would be ‘asking for direction’. The reason why
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only strengthen practice in reading rather than giving valuable information. Dwight considers today’s literature as inadequate and overwhelming. MacDonald believes that all reading done in present society is “shallow thinking.” MacDonald believes by skimming through the text‚ we become more coarse‚ shallow‚ passive‚ and unoriginal. I agree with MacDonald that there is a great amount of unexceptional literature all around us‚ but MacDonald does not take into account the advancements in the technological
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CHAPTER 1 THE PROBLEM AND ITS SCOPE 1.1 Introduction Laundry business is a strong and energetic business‚ its only biggest threat is the competition. Laundry shops are easily managed through the use of new high technologies. Take note of the service‚ it comprises of the use of detergent soaps to be used for the clothes‚ the water consumption‚ space to be saved by the costumers especially students who are living in a boarding houses and apartments in hanging their clothes to dry and the time that
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B2B MARKETING CASE ANALYSIS ON KONE: THE MONOSPACE LAUNCH IN GERMANY Submitted By: Ajay Yadav (09PGDM065) Bhoopendra Singh (09PGDM078) Sampreeth Kumar (09PGDM105) Shivendu Kumar Singh (09PGDM110) In order to enhance its financial position in a saturated elevator market and intense global competition‚ KONE developed the Monospace elevator that uses revolutionary technologies. It has various benefits‚ such as being the most energy efficient‚ not requiring oil and therefore eliminating
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through various types of manuscript. I agree with Agger in that we do tend to skim electronic texts. This seems to be a normal reading pattern for most people. This is the 21st century‚ we want everything faster and faster so it is no wonder why skimming is becoming more prevalent and that it is becoming the norm. Although Agger’s essay is mainly about reading electronic texts he does seem to lean more towards the written word. He believes that paper is the new “Prozac‚ a balm for distracted minds”
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different strategies. For example‚ when pricing a new product‚ businesses can use either market-penetration pricing or a price-skimming strategy (Armstrong and Kotler‚ 2005) (Kotler‚ Brown‚ Adam‚ Burton & Armstrong‚ 2007). A market-penetration pricing strategy involves establishing a low product price to attract a large number of customers. By contrast‚ a price-skimming strategy is used when a high price is established in order to recover the cost of a new product (Armstrong and Kotler‚ 2005) (Kotler
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document consists of 2 printed pages. SP (NH) T76661/1 © UCLES 2009 [Turn over 2 Section A (Short Answer) Answer all questions. 1 (a) State the main difference between a skimming pricing strategy and a penetration pricing strategy. [2] (b) Briefly explain why a business might choose to use a skimming pricing strategy. [3] 2 (a) Define ‘capital expenditure’. [2] (b) Describe two external sources of finance that might be used to fund the capital expenditure of a business.
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PRICING METHODOLOGY Pricing methods adopted by an organization determines the values attached to its products. Pricing determinant can be Internal or External. An Internal pricing determinant is one that is controlled by the marketer while the external is not controllable by the marketer. We shall be considering the following types of pricing models: PRICE DISCRIMINATION: Price discrimination is the practice of setting a different price for the same product in different segments to the market.
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Fairchild should aggressively enter the Indian market since there is a high likelihood that Fairchild could become the market leader in home water purifiers. Specifically‚ I would recommend that Fairchild enter the market under a joint venture using a skimming pricing strategy. Ultimately‚ this strategy should maximize profits and minimize the risks of entering the market of a developing nation. I will first outline why such a strategy is possible and then summarize the advantages (and disadvantages) of
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