Billy Christian Tanoyo 01120120097 1.External Marketing : "Setting the Promise" · Marketing to END-USERS. · Involves pricing strategy‚ promotional activities‚ and all communication with customers. · Performed to capture the attention of the market‚ and arouse interest in the service. Ex = Four Seasons Hotels and Resorts start by hiring the right people and carefully orienting and inspiring them to give unparalleled customer service. Internal Marketing : "Enabling the Promise" · Marketing
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In "Is Google Making Us Stupid?" Nicholas Carr argues his deep concern on the use of the Internet and how it is affecting our brains. Carr feels like he has built upon the habit of skimming through articles for research. As a frequent user he has built such a strong habit of this that he can now no longer have the patience to sit down and read an actual book. For it lacks the instant gratification he is so used to getting from the Internet: "What the net seems to be doing is chipping away from my
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Summary/Review Super Crunchers describes the importance of using numbers and statistics to replace or complement traditional methods of intuition in describing and predicting information. Through the use of mostly regression and hypothesis testing‚ Ian shows how finding trends using this information and the prevalence of big data (especially through the explosion of information from the internet) are shaping the way companies are evaluating data and making choices from this data. Ian shows how
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A: Hello. Have you ever been interested in why the guards in the subways check your bag so quickly? Let me show you this document of a person who is behind all of this… C: It all began with this uncle. Even though he may look pretty ordinary‚ he was apparently involved with the CIA. He was an extraordinary analyst for the agency who can analyze any complexity in a blink of an eye. B: “This item consists of 132 symbols‚ 72 squares‚ 30 pentagons‚ 18 triangles and trapezoids‚ and 4 wings and circles
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In Sven Birkerts writing‚ “The Owl Has Flown‚” Birkerts puts forth something to think about for any modern day reader. Birkerts believes that over the years the methodology of reading has changed as the technology has advanced. In the older days‚ people had small amounts of texts to choose from‚ but read them more thoroughly‚ and gained in depth knowledge about each book. In this day and age‚ the scope of reading has broadened but at the same time become shallower. He believes that we now read large
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Nia confidence and know it all attitude caused her to not do well on her paper. Nia should have used mulling in the very beginning instead of skimming through the directions. If Nia would have used the mulling process in the beginning she would have known to give credit to the authors and use quotation marks in doing so. Nia should have used her sequence first when she began to write her paper. Nia also should have tethered her confluence. Nia used confluence first throughout her entire paper‚ causing
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Marketing Assessment 3: Reflective Case Analysis Caitlin Hogan CONTENTS PAGE 1.0 Executive Summary………………………………………………………………………….……….Page 3 2.0 Summary of Marketing Outcomes……………………………………………………….……Page 4 2.1 Objective Results and Outcomes - Table 1.1: Objective Results and Outcomes 2.2 Sales and production outcomes 2.3 Final Profit and Loss statement
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emblazoned with slogans like Breaks Up With Her Boyfriend - are flying out‚ speaks volumes for her public support." Price Topshop price are reasonable for middle class until upper class people the price range from 80 – 400 RM. They usually use market skimming pricing for the strategies price. For example they put the original price at the new season for the product
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The Product Life Cycle [pic] In Introduction stage‚ most companies invest in advertising to make consumers aware of a product. If it faces only limited competition‚ it might use a skimming-pricing approach. Typically‚ because it will sell only a relatively small quantity of the product it will distribute to just a few channel. Because sales are low and advertising and other costs are high‚ the company tends to lose money during this stage. In Growth stage‚ as the company focuses on building
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Straight into the beginning‚ Carr starts his article with a scene from Stanley Kubrick’s 2001: A Space Odyssey where Dave is trying to disconnect HAL‚ the space robot‚ from its artificial brain because of the mishaps HAL made. Carr uses this scene to connect to how he can feel that the internet is reprogramming his brain negatively to think differently than how it was before. He includes how he is struggling with the negative effects of technology that he developed like poor concentration. Carr mentions
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