MBS507 Strategic Marketing Management INTEGRATED MARKETING PLAN FOR WESTERN UNION ’S B2B SOLUTIONS IN JORDAN Ayushma Amatya (31875988) Hani Abdel‐Latif (31720299) Pati Aliyu Alex (31933406) Vikram Hensh (32061726) 1 Integrated Marketing Plan for JORDAN Contents 1. EXECUTIVE SUMMARY .................................................................................................. 4 2. SITUATION ANALYSIS ....................................
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ASSIGNMENT COVER SHEET(to be completed by the student) | Student ID number: | A12792 | | | Student name: | Emma Louise Molloy | | | Course name: | 12 Month MBA | | | Subject name: | Strategic Marketing | | | Subject facilitator:(not applicable for Distance Learning students) | NA | | | No. of pages: | 17 | | | Word count: | 2379 | | | DECLARATION | I‚ the above named student‚ confirm that by submitting‚ or causing the attached assignment to be submitted
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MARKETING PLAN : ZMY & ASSOCIATES SDN BHD PRESENTED BY : ILI NABIHAH BINTI AHMAD 2012249218 Agency Background Founders: Puan Zuriati Mohamed Yusoff : Encik Zubir bin Ismail Founded on : 23rd March 2011 Agency’s operation : Promoting and selling AIA AFG Takaful Berhad products AATB is a joint-venture company between American International Assurance Bhd and Alliance Bank Malaysia Bhd‚ a wholly owned subsidiary of Alliance Financial Group Berhad ZMY & Associates Sdn. Bhd’s
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procedures and business operation such that it will constantly uphold the valuable service to its customers‚ maintain equitable relationship with its employees and to contribute to the economic development of the city and the region. There are several Marketing priorities that are crucial to ensure a successful penetration into the market. The first priority is to build awareness of its products within its segments and expanded branches. This will be accomplished through the years to come. Secondly‚ continuing
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[pic] PREFACE Marketing plan is conventional part of Bachelor of Business Administration‚ requires a deep knowledge about the market. This marketing plan provides the students an opportunity to apply their knowledge practically‚ which they learn in their class. This program also creates confidence in students. The students apply different concepts of accountancy‚ management‚ marketing and other subjects practically. Another purpose of this activity is to introduce
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MARKETING PLAN FOR GENERIKA DRUGSTORE VALUE TO CUSTOMERS the company’s focus is on quality generics‚ Generika Drugstore also carries branded medicines‚ medical supplies‚ galenicals and selected consumer goods – all at competitive prices. Its aim is to be a more complete drugstore than many typical outlets in the market. Integral in the corporate mission is to put the satisfaction of our customers at the center of our strategies and plans‚ by serving their needs correctly‚ efficiently and by providing
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1 1.2. History 1 Strategic Plan and Focus 1 1.3. Mission Statement 1 1.4.Goals and Objectives 1 1.5.Core Competencies / Competitive Advantage 1 Situational Analysis 2 1.6.SWOT Analysis 2 1.7. Industry Analysis 2 1.8. Competitor Analysis 2 1.9. Company brief 2 1.10.Customer analysis 2 1.11. Environment analysis 2 Market-product Focus 3 1.12.Marketing and product objectives 3 1.13.Target Market 3 1.14.Points of Difference 3 1.15.Positioning 3 Marketing Program Strategy and Tactics
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Running head: MARKETING PLAN SHED KING FEEDER 1 MARKETING PLAN FOR THE SHED KING FEEDER by Erik K. Iwen Project Committee: Robert Hoffman‚ Sponsor David X. Swenson‚ Reader Approved: December 17‚ 2011 Submitted in partial fulfillment of the requirements for the degree of Master of Arts in Management‚ The College of St. Scholastica‚ Duluth‚ MN. UMI Number: 1506399 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent on the quality of the copy submitted
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Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction The product‚ I would like to introduce is a new innovative slow cooker. This innovative small
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approximately ten percent of total scrap metals exported annually. In this marketing plan‚ we focus on the supplier side‚ specifically in the residential area‚ to obtain more recyclable materials in order to maintain its exporting market share in the industry. We suggest SA Recycling apply a market penetration strategy as its strategic direction for long-term sustainable growth. Within the next year‚ we recommend five marketing activities to ensure SA Recycling’s objectives are attainable. First‚
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