A structural model of fashion-oriented impulse buying behavior Eun Joo Park Dong-A University‚ Busan‚ Korea‚ and Eun Young Kim and Judith Cardona Forney School of Merchandising and Hospitality Management‚ University of North Texas‚ Denton‚ Texas‚ USA Abstract Purpose This study aims to examine the causal relationships among fashion involvement‚ positive emotion‚ hedonic consumption tendency‚ and fashion-oriented impulse buying in the context of shopping. Design/methodology/approach
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If you look back through the past sixty years of fashion‚ you may notice a pattern. People may say that the true years of fashion began in the late nineteen forties and went on through the early nineteen sixties. If you look at fashion today‚ its almost repeated the look from sixty years ago. In each generation fashion trends become based on history and/or important events. in the nineteen forties fashion was being modeled by the military wear. World War II caused a drastic change in the way clothes
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TIMELESS TREND AKANKSHA VARSHNEY NATIONAL INSTITUTE OF FASHION TECHNOLOGY ABSTRACT: PURPOSE- The purpose of this conceptual paper to identify the impact of military camouflage print in the world of fashion. RESEARCH METHODOLOGY- This paper is based on a review of the literature and takes a case study approach. The paper talks about the origin of camouflage in fashion capital and designers take on it in today’s world. FINDINGS- Fashion uses the camouflage in completely ironical manner. Camouflage
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FASHION! Fashion summed up is an individual statement or expression. But‚ Fashion can mean lots of different things for different people. So if fashion means different things for different people there should be many different fashion styles right? Well your right and here are some of them named Boho‚Feminine ‚Chic‚Couture‚Elegant ‚Bold‚Sporty‚Glam‚Sophisticated‚School Girl (prep style)‚Nautical ‚Goth ‚Emo‚Earthy‚Polished‚Urban‚Classic‚Statement‚Festival‚Vintage and Hipster. The pros and cons
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Mr. Nunez English 10A Honors Period 4 14 November 2014 Skinny or Not‚ Here We Come Teens‚ young children‚ and even female adults are hassled daily by the “perfect body” image. This issue is affecting women of all ages causing multiple mental and health problems. Major reasons for this dispute are social-medias‚ mothers‚ and peers. Teenage girls and other females are corrupt‚ believing they are full of imperfections‚ and only seeing the bad parts of them. At one point or another‚ almost all females
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television reporters with shiny teeth model in tight dresses ‚ and mothers remind their daughters to not eat as much so that they could be more attractive to males. As a child I believed that being skinny was beautiful ; that being thin was an important factor in attractiveness . Now I believe that any size and creed can be beautiful
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October 2012‚ Vol. I‚ Issue 3 This festive season... Be Social !! CONTENTS Title THE RISE OF SOCIAL MEDIA MARKETING MARKETING IS DEAD CUSTOMER LOYALTY PROGRAMS A NICHE UNEXPLORED-ALCOHOLIC RTDS AMBIENT MARKETING SOCIAL MEDIA MARKETING TÊTE-À-TÊTE GENESIS OF AN AD-FREE BRAND EMOTIONAL MARKETING H&M’S SUCCESS PLAN ONLINE MARKETING-A PANDORA’S BOX CULT BRANDS CORPORATE BRANDING Page No 1 3 6 9 13 15 17 18 20 22 24 27 29 And we Go Social!! The changing seasons have brought with themselves
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cosmetics use beautiful and skinny women for showing prettiness of the products. However‚ in the real world‚ many women easily give up using the products because their bodies or appearances are different from the models’. The unrealistic advertisements discourage women even though they are not much fat. For example‚ my friend‚ Jenny has a good body and is enough pretty. However‚ she always watched advertisements of Victoria Secrets’ and desired to become like the models in the ads. To be skinnier
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Example of Change Model Introduction Several years ago‚ I had worked in a manufacturing Company‚ C. Electronic Group‚ in Mainland China as an administration manager. The company had two factories in South China; they were nearby in order to get the advantage of sharing the resources‚ total workers were around two thousand. The company was an electronic manufacturing base; In this company‚ I experienced the strike which was the first time for me to handle. The strike was happened as top management
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Fashion as Art: Is fashion today considered a high art form worthy of being exhibited in museums? What is fashion? Is it art? Is it high art? In the world of fashion and art today‚ this is a contested question. Many art critics do not see fashion as an equal to the fine arts such as painting and sculpture. Critics have made remarks that fashion design should be “under the heading of vanity for its intent is of no inner value” (Miller 25-40). Edmund Burke and Immanuel Kant both
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