option. I believe Auto-Mart would have benefited the most if it had the enough resources and finances to adopt that third option. The auto repair market has a lot of competition‚ so Auto-Mart could target both consumers. Having a hassle free auto repair shop and a fully packed parts store will enable Auto-Mart to offer a wide range of customers for repairs and parts. Moreover‚ customers will have the ability to choose the best parts and have them installed at Auto-Mart; thus Auto-Mart “will kill two
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Auto Shack which changed it’s name to Auto Zone in 1987 has captured the largest market share in the auto parts store industry‚ and one of Auto Zones main competitive advantage is their customer service. They are able to offer prompt and courteous service as well as trust worthy advice. "Today Auto Zone operates more than 3‚800 retail auto parts stores in the United States and about 100 in Mexico." (Parnell‚ 2008). Auto Zone offers a variety of choices when it comes to their products‚ they have good
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focused on‚ and slowly starts to show the metro then the taxis and the buses. In the end they turn towards the auto rickshaws. It shows people getting in and out of different rickshaws and where only some words are audible like locations to where the people would like to go or the fare the auto driver is demanding. Summary of Act 1 A boy is standing on the side of the road‚ and an auto passes by him. The street is secluded and there is nobody in sight. The boy is dressed in school uniform and is
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INTRODUCTION This research is about the different sources of finances for Auto Kings‚ and how they can be implemented to help the business move in a positive direction and carry out projects. Through the research I will be able to recommend suitable suggestions to help the business to make better profit. I will also show you good and bad ideas that can be chosen to help with financing. Financing is the process by which funds are gained by the business to carry out activities‚ invest or making purchases
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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