BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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BRAND FINANCE Executive summary NATION BRANDS ® THE ANNUAL REPORT ON NATION BRANDS | DECEMBER 2014 Referendum Relief‚ Sporting Spectacles & Costly Conflict 2 | BRAND FINANCE® NATION BRANDS | DECEMBER 2014 Introduction Foreword David Haigh‚ CEO Brand Finance plc ‘ The states of the 21st century are participants in a global marketplace‚ with intense competition for tourists‚ students‚ the best workers and investment. The results of this year’s Brand Finance Nation Brands report show the advantages
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Ford and Changhan Auto Co.’s joint venture into China made perfect strategic sense. A country which had Johnston et al. (2011‚ 701) “come out of the sever recession of 2008 and 2009 relatively unhurt” posed quite an attractive offer to businesses around the globe. However‚ what made it more attractive to car manufacturers was a demand for cars that were perceived to be higher quality than most of its Chinese counterparts. However this venture into the Chinese market had its problems too‚ and this
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In the article “Auto Liberation‚” by author Brent Knutson‚ he discusses his reasoning as to why “American speed limits are unnecessarily restrictive‚ but also they infringe on the personal freedoms of American citizens” (Knutson 620). In other words he claims that American speed limits violate our freedom. Knutson’s main argument is mostly based off of his experience while driving in Germany. “On Germany’s autobahns‚ people normally drive in excess of 80 miles per hour. Yet‚ these German superhighways
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My favourite brand and it ’s brand image My favourite brand is Pepsi. Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers
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people in your vehicle‚ fiddling with the stereo‚ or anything that takes your attention away from the task of safe driving.” The state does not do enough to protect people from distracted driving. The number one reason for teen’s death aged 13-19 is auto accidents. Their lack of experience on the road gives them higher chances of a car crash. “Every day‚ countless drivers‚ particularly teenagers and young adults‚ drive with their eyes on a screen rather than the road.” The main reason for distracted
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Brand Management Part 1 Lecturer: Francesco P. Veneziano Submitted by: Neyn 002FM005 11th June‚ 2008 Page 1 Contents Introduction Executive Summary The Company History Milestones Locations over the world Page 3 Page 6 Page 9 Page 9 Page 13 Page 17 Actual Marketing Marketing mix (4ps) SWOT‚ PEST analysis of the company Brand Strategy Doctrine Page 18 Page 18 Page 28 Page 36 Financial (3 years) Balance Sheet (2005 / 2006 / 2007) Income Statement (2005 / 2006 / 2007)
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MGMT 4850 Cameron Auto Parts 1. Should Cameron have licensed McTaggart or continued to export? Cameron Auto Parts has many factors to consider when addressing the future of their company. While Cameron has had their eye on expanding internationally‚ they must also consider how using licensing‚ as opposed to say FDI‚ for international expansion will affect Cameron’s control of the business. Cameron is said to have close relationships with whom they do business with‚ and the lose of control and possible
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BMW: The Digital Auto Project Case Analysis Report 1. Recommendation 1-1. We recommend 3-series touring wagon development project as a target of Digital Car Project. The ultimate objective of the project is to halve lead time of product development in BMW from 60 months to 30 month. As a result‚ the firm can incorporate reflect fickle customers’ tastes and the latest technology to their product development quickly and it enable them to fit the market needs strategically. If this change
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Geely Auto Financial Report Analysis 1.0 Executive Summary This report discusses the details of the Geely Automobile Company and an analysis of its financial statements in the past 5 years. The purpose of the report is an application of the knowledge learnt from the Financial Statement Analysis course‚ and tries to give recommendations. Rather than giving simple suggestions like buy‚ sell or hold the stocks‚ it is hoped that by analyzing the financial statements‚ the data can provide support for
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