Strategic Marketing Fall‚ 2010 Course Unique # 05140 (8:00 a.m.) Professor Kate Mackie‚ Ph.D. Office CBA 5.176 M (behind Communications Office‚ above Dean’s office) Office Hours Tuesdays/Thursdays‚ 1:00-2:30‚ and by appointment Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.) E-Mail Kate.Mackie@McCombs.utexas.edu Skype katemackietx Course Web Page via Blackboard Teaching Assistants Kevin.Burke@mba11.mccombs.utexas.edu John.Hale@mba11.mccombs.utexas
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Understand how the marketing plan supports strategic objectives 1.1 Explain how the strategy of the organisation impacts on the marketing plan 1.2 Identify the component parts of a marketing plan 1.3 Identify issues of risk within a marketing plan 2. Understand the construction of a marketing plan 2.1 Identify the levels of importance of each component of the plan 2.2 Identify mitigation strategies for high risk components of the plan 2.3 Produce a marketing plan 3. Understand how to
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Perceptual Maps in Marketing Thorr Motorcycles is a company that manufactures 200‚000 motorcycles a year. It also licenses T-shirts‚ shoes‚ leather goods‚ toys‚ and other consumer items. The company currently has a high-brand image manufacturing high-end motorcycles and owns approximately forty percent of market share. The challenge for Thorr is that the industry is growing‚ but sales of its high-end product are decreasing. The reason for this loss of market share is that the target customers of
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Marketing report Qantas Airline Name: ID: Unit number: Table of content: Industry Background…………………………………………………………………………………………………………….. Marketing auditing and marketing planning…………………………………………………………………………… Business tools …………………………………………………………………….………........................................... Macro Environment Forces………………………………………………………………………….….…............... Economic …………………….………………………………………………………………………...….................... Cultural ……………………….……………………………………………………………………
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CoffeeVille Operational Plan 2011/12 Strategic directions (from business plan) ● Increase revenue through targeted marketing campaigns. ● Control direct and indirect operational costs. ● Maintain superior product and service quality standards. ● Establish CoffeeVille brand as ethical and environmentally responsible company. ● Maintain highly trained and motivated staff. Operational objective Activity/Strategy Approved Resources Responsibility Timelines Rufus Belcastran/ Emma Belcastran June
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Assess the extent to which the brothers and sisters marketing plan might support Center Parcs growth strategy (20 marks) Evidence: “B&S is now responsible for the development of a long term marketing plan to support Center Parcs growth strategy as well as attracting new customers to the brand. Campaign materials are set to include TV‚ online and digital features‚ with supporting print‚ outdoor‚ social media and internal communications activity.’’ Our strong financial performance allowed us to
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Acknowledgement Predominantly‚ I wish to place on record my sincere thanks to the Management of ICBT for allowing me to carry out this study. I wish to express my special gratitude to Mr. Gayan Jayasinghe‚ in Strategic Marketing Management‚ for the kind and willing guidance and constant interest and encouragement given to me during this study. It also my duty to record my thankfulness to all the lecturers of ICBT who gave us a wealth of knowledge and shared their experiences‚ which made this study
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HOUZIT HOMEWARE ORGANIZATIONAL OVERVIEW This assignment is divided into two tasks: Task 1 is the preparation of a report and Task 2 relates to the development of a marketing plan for Houzit. Task1 HISTORY The company is named Houzit Pty Ltd‚ it is a retailer for home wares. Houzit is a chain of homewares stores in Brisbane that specializes in bathroom fittings‚ bedroom fittings‚ mirrors and decorative items.. It is a growing business. It has 15 stores in Brisbane area‚ with all stores being
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5 5 2 1. Introduction It is common knowledge in business practices that a successful marketing strategy from an organisation‟s point of view includes positioning of a new product or service (finding your market niche)‚ pricing of products and services‚ promoting them through continued advertising‚ promotions‚ public relations and sales‚ and last but not least‚ analysing the competition. A marketing strategy is the way in which an organisation matches its own human‚ financial and physical resources
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Mark333; Marketing Communications & Advertising Study Notes Autumn Session Advertising:- a paid‚ mediated form of communication from an identifiable source‚ designed to persuade the receiver to take some action‚ now or in the future Roles of Advertising * Communication & Persuasion * Brand Equity * Brand Image * Relationship Marketing Classifications of Advertising Consumers * National Advertising * Retail/local advertising * Primary vs Selective Demand
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