sections discussed: Data collection & Profile analysis Perceptual mapping technique Analyzing the maps in new product development Contents • Consumer Perception • Example of Black & Decker • Different sections : Section I : Data collection & profile analysis Section II : Perceptual mapping techniques Section III : Applying the maps in new product development Discussing of sections with example. • Conclusion Consumer Perception • Consumer • Perception • Consumer Perception
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1. Case Overview: Company background: Rhodes Industries (RI): Established by Robert Rhodes in 1950s in Southern Ontario‚ Canada The business of RI: - developed pipes and glasses for industrial uses - gradually branched out into new areas such as Sealants‚ coatings and cleaners and parts for trucking industry - expanded by acquiring small firms in Canada and the United States during the 1960s - was a conglomerate structure with subsidiaries across NA reporting directly to headquarters
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foreign competition. So they decided to launch a number of different initiatives that were designed to spur revenue growth‚ which gave aggressive pricing and sales to increase with more share in the core market. Those tactics drove out most of the new foreign markets. The decision of acquiring MonitoRobotics was in between half from favoring and half declining. The reason was the amount of funds it will take to overhaul the culture and capabilities. Potential seems promising with huge sales and
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Summary In general • • • • • A UK chocolate company Publicly owned enterprise Established by Joseph William in 1911 3900 people are employed by the company 2013: 249 shops and 186 franchises Turnover: £221 million 2 Company Profile Main Product Range Chocolate boxes Seasonal chocolate Chocolate tablets Bag of fine chocolate/ indulgences 3 Company Profile Mission Statement Long history Finest quality Variety of chocolate types Thoughtful and exquisite gifts 4 Situational
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New Products From Market Research a Kellogg’s case study Content • • • • • • • • 1- Kellogg Company Over view 2- Kellogg’s Expansion 3- Market Research Benefits 4- Types of research 5- New Product Development 6- Gathering Information 7- Conclusion 8- Recommendation 1- Kellogg Company Over view • The world’s leading producer of breakfast cereals – Manufactures in 18 countries – Products sold in more than 180 countries – Supportive of health and nutrition for over 100
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Hightone Electronics. (b) The inter-relationships between the different process and engineering functions of Hightone Electronics. (c ) How Hightone Electronics manage work activities to meet the specifications and standards of demanded by their products (d) The type of costing system and techniques most suited for Hightone Electronics. (e) To measure and evaluate the impact of changing activity levels on Hightone Electronics business performance (a) The engineering business functions of High-tone
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will be used to conduct the analysis of B & O’s markets. Threat of New Entrants The first element in Porters model is the threat of new entrants. Looking at the audio visual industry it is difficult for a new company to come in to an already dense market with many brands with the intention of penetrating the market. There are several barriers to entry‚ firstly the level of investments required to produce these products‚ secondly there is already very fierce competition within the existing
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recommendation for Xerox to combat Canon. The report consists of the following sections. Background of the Company history / products Canon Strategy Strengths of Canon Weaknesses of Canon Introduction to Xerox Xerox Strategy Recommendations for Xerox Background of the Company Canon started its business as a camera company in 1933 and began exporting the products after World War II. Since 1950s‚ Canon globalised its business. It established a N.Y. branch in 1955‚ an agent in Switzerland
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to be very precautious in deciding about prices and keep the customers satisfied. Competitive Rivalry : In consumer products business Unilever has a large number of competitors and these competitors are in reality very strong. They range from small local corner shop retailer to big giants like P&G‚ Kraft and Nestle. These competitors almost provide equally attractive products and services and sometimes better. These competitors have the power to attract and influence the customers by more attractive
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Brands website is cited as the following: Our business is focused on growth and development of ‘best in class’ franchised leisure brands supported by a business model which maximises stakeholder value creation. This mission covers the following points: * The company’s function * To be the best in class food service franchise and maximise stakeholder value * Their intended markets * Growth and development (i.e.) in respective markets * Their competitive advantage * Unique
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