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    L. Keller. A Framework for Marketing Management. 4 International ed. Upper Saddle River: Pearson Education Inc‚ 2009. Print. Levitt‚ Theodore. "Marketing Myopia." Harvard Business Review July-August (2004): 1-15. Print. Porter‚ Michael E. "The Five Competitive Forces That Shape Strategy." Harvard Business Review (2008): 1-18. Print. WikiInvest. "Wal-Mart Wiki Analysis." Wikinvest.com. Trade King. Web. 15 Dec. 2009. http://www.wikinvest.com/stock/Wal-Mart_(WMT).

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    PRESS RELEASE Fleur de Tour’s Maiden Voyage brings Southern Spice to Pittsburgh Ship’s arrival throws a Fourth of July‚ Joie de Vivre (Joy to Live) Welcome Party for the City of Pittsburgh May 12‚ 2013‚ Pittsburgh‚ Pennsylvania: Laissez Les Bons Temps Rouler! (Let the Good Times Roll!) The New Orleans native cruise line is calling Pittsburg its newest expansion city to their Maiden Voyage tour‚ bringing a twist of Creole and Cajun flare to the heart of Allegheny County. The Maiden Voyage Cruise

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    The Path of the Law Summary by Oliver Wendell Holmes‚ Jr. 10 Harvard Law Review 457 (1897) The study of law is a systematized prediction of the incidence of public force intrusted to courts. In the study of law‚ the first thing to understand is its limits‚ which emphasize the distinction between law and moral. But sometimes these two conceptions can be very confusing especially in fields such as law f contract. And the confusion is dangerous to the clearness of both the legal speculation and practice

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    Ethics & Human Service: Walterboro South Carolina Jaime E. Davis-Nash (J.D.) Springfield College The article‚ a review of “Ethical and legal issues in research involving human subjects: do you want a piece of me” (2006)‚ is about the legal aspects‚ and ethical concerns‚ in regards to clinical trial participants’ dignity and privacy. The author’s abstract raises the question of how “These ethical concerns have been translated into a complex regulatory apparatus in the USA‚ containing specific

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    the 1980s‚ when several countries opened up to foreign competition and American and Japanese corporations tried to penetrate those markets with global brands and marketing programs. While the world economy continued to inte- harvard business review • september 2004 grate‚ experiments with global branding soon slowed. Consumers in most countries had trouble relating to the generic products and communications that resulted from companies’ least-common-denominator thinking.

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    Cited: Kaplan‚ R. S.‚ & Bruns‚ W. (2004). Time-Driven Activity Based Costing. Harvard Business Review‚ 82 (11)‚ 131-13.

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    HBR Case Study BY EDWARD E. LAWLER III COMMENTARY BY ANNA PRINGLE‚ F. LEIGH BRANHAM‚ JIM CORNELIUS‚ AND JEAN MARTIN Why Are We Losing All Our Good People? Sambian Partners has prided itself on being a great place to work‚ but now talented employees are leaving. What’s going on? MARY DONILLO‚ the head of human resources at Sambian Partners‚ motioned Tom Forsythe‚ Sambian’s assistant director of commercial design‚ to a comfortable chair in her office. It was late on a Thursday afternoon‚ and the

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    Cited: “Will working mothers take your company to court?” Harvard Business Review‚ 2012 Harvard Business School Publishing Corp‚ 27 September 2012.

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    demanded. “We’re here now.” The DailyDilly reps became wide-eyed. Allie took a deep breath. If Will was going to push her‚ she’d be blunt. “No‚ then‚” Allie said. “It’s not on.” Will pushed his chair back and walked out of the room. The reps started to review their presentation‚ but Allie stopped them with a wave of her hand. Ruth‚ no longer smiling‚ told them all she was sorry and stood up to escort everyone out. Allie knew she had just made some enemies. Half an hour later‚ Ruth stopped her in the corridor

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    Practical Exam Survival Guide Spectrophotometry * Know to create a calibration curve: What are the labels for the axes? (Absorbance on y-axis‚ concentration on the x-axis.) * Know how to use the data from a calibration curve to find (1) slope and (2) equation of the line. * How are absorbance and transmittance related? We discussed several equations: A = log (100/%T) A = (I0/IT) T = (IT/I0) x 100% A = 2 – log (%T) * What is Beer’s law and what does it describe? Rates

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