Skype VS AT&T Case Analysis Trinh Nguyen MGMT 599: Strategic Management in Global Environment Dr. Ernesto Escobedo September 21‚ 2012 Background Skype was found in 2003‚ headquarter in Luxembourg‚ and now is a division of Microsoft Corporation. Skype provides voice‚ video calling‚ instant messaging‚ and short messaging services through Voice-over Internet Protocol (VoIP). With the increasing internet users‚ in nine short years‚ Skype has 124 million active users
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Case 15: Skype vs. AT&T and the Future of Telecommunications 1. As a personal adviser to Silverman and the rest of the Skype team‚ what would you recommend their next move be to continue the growth of Skype (collaborate with cell phone providers‚ restructure price‚ change advertising)? I would recommend that Skype collaborate‚ merge‚ or form a partnership with a major cellular phone provider company to expand its services and products throughout the U.S. Skype also needs to be build more
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| WORK CASE 15 | Case Study 15 | Bus5480 Strategic Management Professor: Dr. Uchenna Nwabueze | Skype versus AT&T and the Future of Telecommunications | 4/8/2012 | Prepared by: James Whetsel | Executive Summary This report was written to analyze the competition among the Voice-over Internet Protocol (VoIP) industry segment‚ especially as it relates to the relationship between Skype and AT&T and the competition between the VoIP market and the land line market. In
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Case 15: Skype vs. AT&T 1) What are the dominant economic characteristics of the VoIP Industry? Public switch telephone networks (PSTN) charge based on minutes whereas Voice-over Internet Protocol (VoIP) charges based on data usage. VoIP services charge a flat fee and Skype actually offers free talk between Skype users. VoIP is likely to grow significantly‚ taking away from PTSN’s market. VoIP is also cheap to operate as the infrastructure is already there. VoIP is also considered part of the
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Predicting Skype vs. AT&T Competitive Intelligence Project Paper Guided by Prof. John E. Prescott Submitted on 30th March 2011 2011 the Fate of Firms and Industries Page 1 of 25 Page 2 of 25 Table of Contents Abstract.......................................................................................................... Abstract By Anil Pal Anupam Banerjee J. Venkatesan Karan Chatrath Shrawan Kharkia Page 3 of 25 Abstract Voice over internet is increasingly becoming
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1. Describe the environment in which Skype competes based on the three characteristics of high-tech markets (Chapter 1). Like most Hi-Tech products‚ Skype also has to deal with the three major uncertainties in the form of Market Uncertainty‚ Technological Uncertainty and Competitive Volatility. Market Uncertainty-(1) While Skype has a huge user base by now‚ there are still many people who are uncomfortable about using Skype due to security and quality concerns. (2)Due to proliferation of
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) Describe the environment in which Skype competes based on the three characteristics of high tech markets. The three characteristics of high tech markets are 1. Market Uncertainty 2. Technological Uncertainty 3. Competitive Volatility Lets analyze all the above three for the Skype case: 1. The market uncertainty occurs as consumer needs are keep changing‚ neither the technology producer nor consumer are able to predict the market trend. Consumer will always enquire for more advances
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Meredith Currin October 30‚ 2012 BADM 468 Skype Case Analysis (1) VoIP represents a great opportunity for telecom service providers to develop flexible and responsive offerings. These services can be developed as premium services by fully using the strengths of the Internet or internal intranets. These services can also be developed to use efficiencies that the Internet and intranets offer that traditional networks and network providers do not. However‚ it is not all too easy. While current
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SKYPE Student Number: 10012274 Executive Summary This report provides an analysis and evaluation on defining Skype’s core business following eBay’s sale of the business. Methods of analysis include an external analysis compromising of consumer and competitor analysis as well as an internal SWOT analysis. The research draws attention to the fact that while Skype has the ability to reach critical user mass‚ it finds itself in a situation where it is no longer serving the needs of an e-commerce
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4 Chart 1: Mobile Phone Traffic 4 Mobile Web vs. mobile App 6 Picture 1: Skype Website via iPhone (Screenshots) 7 Picture 2: Sitemap Features via iPhone 8 Table 1: Mobile Web vs. Mobile App
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