satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun‚ Wong* and Ghazali‚ Musa Faculty of Business and Accountancy‚ University of Malaya‚ 50603 Kuala Lumpur‚ Malaysia. Accepted 23 March‚ 2011 Brand is crucial in differentiating the superiority of products or services over others. This is an exploratory study examining the differences in brand satisfaction between Malaysian Airlines (full service airlines) and Air Asia (low cost airlines) in Malaysia.
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DATE: JANUARY 15th 2009 I declare that I have personally prepared this coursework and that it has not in whole or in part been submitted for any other degree or qualification. The work described here is my own‚ carried out personally. All sources of information‚ including quotations‚ are acknowledged by means of reference‚ both in the final reference section‚ and at the point where they occur in the text. Topic of Dissertation Scenario planning in airline industry. An Abstract
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Computer Hardware Industry and Dell‚ Inc. Analysis Abstract This research is made to analyze computer hardware industry and focus on Dell Inc. First part will be analyzed overall industry and competitive analysis by answering 7 key questions. The second part will be evaluated company resources and competitive capabilities by answering 5 key questions. This research can help manager to understand more about computer hardware industry and learn how Dell deal with their competitors
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Regional strategies for global leadership As the rising tide of globalization‚ some companies may lost the way or make mistakes to set out to create a worldwide strategy. In fact‚ better results come from strong regional strategies‚ which is the bridge that connect the local and global initiatives‚ and can significantly boost a company’s performance. The role and importance of regions According to the article‚ an increasing number of companies regard regions as enabler of cross-border integration
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European Airline Industry – Strategies for the New Millennium European Airline Industry – Strategies for the New Millennium Debarshi Datta‚ Analyst‚ Airline Vertical with Subham L. Chakravarty‚ Asst. Manager‚ Airline Vertical This paper depicts the current scenario in the European Airline Industry through in-depth analysis and appropriate case studies and suggests restructuring‚ along with the implementation of modern IT systems as an effective tool in the struggle for survival. SkyTECH
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The Airline is one of the major industries in the world today and is majorly affected by Michael Porter’s "Five Forces" model. The following write up conducts an analysis on how the model affects the airline industry today. The central force of Porter’s model is Internal Rivalry within the Industry. In case of the Airline industry‚ this is the most important force today‚ especially since the market is completely saturated. There are more service providers than needed in both local as well as international
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in economic exploitation of the country and not in its development; it encouraged various divisions based on religion‚ region‚ caste and language and did not pursue any plan or strategy for a balanced development of the country.These resulted in regional imbalances‚and group identities. Subsequently‚ the independent India saw the rise of regionalism‚ linguism‚ separatism‚ etc. In this chapter we will read about the background‚ causes and nature of these phenomena and possible ways out to check them
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The Airline industry provides a very unique service to its customers. It transports people with a high level of convenience and efficiency that cannot not be provided by any other industry or substitute. Airline companies pride themselves on the way they treat their customer during the flight. They have things such as food‚ drinks‚ entertainment‚ and a welcoming staff. The service of transportation is provided in other industries but the airline surpasses all of them when it comes to timeliness.
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Evaluation of Passengers’ Satisfaction in Nigeria Airlines Industry By Ayantoyinbo‚ Benedict Boye Department of Transport Management‚ Ladoke Akintola University of Technology‚ Ogbomoso‚ Nigeria benedictboye@yahoo.com and Ajiboye‚ Araoye Olarinkoye Department of Transport Management‚ Ladoke Akintola University of Technology‚ Ogbomoso‚ Nigeria rinkoyemii@yahoo.com Abstract This paper work focuses on customer satisfaction as a major outcome of marketing
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Case Review of Vandelay Industries‚ Inc. Table of Contents I. Problem Statement 1 II. Background Information and Introduction of the Case 2 III. Summary of Findings 2 IV. Analysis of Alternatives 3 V. Detailed Recommendations 5 Case Review of Vandelay Industries‚ Inc. Problem Statement Vandelay Industries‚ a global‚ multi-billion dollar corporation that manufactured industrial rubber and latex process equipment‚ was being ran on out-dated‚ fragmented‚ manufacturing and order fulfillment
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