Synopsis: This case basically talks about Ad- Liner Packaging Inc‚ Brazil’s largest manufacturer of plastic bags and packaging‚ and their decision of launching of new drawstring trash bags named Climp Fecha Facil. With the investment of one million dollars already done to purchase new machines for production of the new trash bags the stake seem to be high. Market analysis regarding perceived acceptance‚ packaging preferences and the perceived feature for the new trash bag are done with three focus
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J. of the Acad. Mark. Sci. (2011) 39:777–794 DOI 10.1007/s11747-010-0230-5 ORIGINAL EMPIRICAL RESEARCH Music for free? How free ad-funded downloads affect consumer choice Dominik Papies & Felix Eggers & Nils Wlömert Received: 26 January 2010 / Accepted: 29 September 2010 / Published online: 20 October 2010 # Academy of Marketing Science 2010 Abstract The market for digital content (e.g.‚ music or movies) has been affected by large numbers of Internet users downloading content for free
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can’t media placement firms guarantee online ad placements? As a marketer‚ is this a business model they need to just “deal with”? The structure of the online advertising system is complex and there are so many clutters between the advertiser and the consumers‚ as mentioned in the article‚ for it is the programming that is doing the entire ad placement. And even with all the checks and balance the computer is doing it still cannot guarantee 100% where the ad will be placed. Not to mention the involvement
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Primary Source Analysis History‚ Religion "Confessions" is a collection of thirteen books by St. Augustine of Hippo chronicling his religious transformation and devotion to God. Extracted from this collection is Book 1‚ chapters 1-2. At this time of his life Augustine is 43 years old and the year is around 397. The period was religiously tumultuous‚ for one ’s religious choice often sent a political message. In Book 1‚ chapters 1-2‚ Augustine makes clear his choice and religious alignment
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Ad-comm Group “Whitebook”: Cross-marketing Platform for Luxury Brands in Japan 1. What is a Whitebook? What role(s) does it play in the Marketing strategy of Ad-comm’s client companies? Answers 15 lines maximum. Whitebook is a cross marketing platform‚ a magazine that is published in Japan every 4 months and which displays nine luxury brands in nine diverse types of product. The magazine is customized for each luxury sponsors. The Whitebook plays an important role in terms of marketing strategy
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Colony Optimization for Routing in Mobile Ad Hoc Networks in Urban Environments Gianni A. Di Caro‚ Frederick Ducatelle‚ and Luca M. Gambardella Technical Report No. IDSIA-05-08 May 2008 IDSIA / USI-SUPSI Dalle Molle Institute for Artificial Intelligence Galleria 2‚ 6928 Manno‚ Switzerland This report represents the draft English version of the book chapter (in French) Optimisation par colonie de fourmis pour le routage dans les rseaux mobiles ad hoc en environnement urbain‚ that will appear
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Early Christianity positively impacted and influenced the Roman Empire before 300 AD in several way‚ such as: knowing Christ as the redeemer‚ welcoming a new religion full of joy and hope to believers of that era‚ and the acknowledgment of God as the ultimate reality. During the Roman Empire era leaders and philosophers dealt with all matters from a logical and practical space. Therefore‚ the people of the Roman era were given hope and joy through the knowledge that God can forgive their sins‚ deliver
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Porn” ads‚ a strategic marketing plan or ethical nightmare? Hannah Seaman NMC490 Spring 2013 Calvin Klein‚ a popular American designer has been known for presenting controversial and sexually stimulating advertisements to build his multimillion-dollar fashion empire (Bloomberg‚ 2013). It started with under garment bearing Brooke Shield slowly and seductively telling viewers that “nothing comes between me and my Calvins” in 1980. However that was just child’s play in comparison to an ad campaign
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celebrities in an ad campaign is a poor way to stimulate brand appeal Using celebrities as brand ambassadors has become very popular and is one of the more common communication strategies employed by companies today in order to market their products. Marketers pay millions of dollars to celebrities in the hope that their star magic would make the product more appealing and successful. But all celebrities glitter is not gold. There are many reasons as to why using celebrities in an ad campaign can turn
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AEROMAN: A Novel Architecture to Evaluate Routing Protocols for Multi-hop Ad-hoc Networks Lan Tien Nguyen School of Information Science Japan Advanced Institute of Science and Technology Email: lannt@jaist.ac.jp Razvan Beuran Hokuriku Research Center National Institute of Information and Communications Technology Email: razvan@nict.go.jp Yoichi Shinoda School of Information Science Japan Advanced Institute of Science and Technology Email: shinoda@jaist.ac.jp Abstract—In this paper‚ we
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