Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
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1. Identification of Case Issues Mars chocolate is one of the worlds leading chocolate manufacturers and employs more than 13‚000 people across 110 sites worldwide. As market leaders in their industry‚ Mars is constantly in the spotlight. Being responsible in the way they conduct business is part of the reason they are in the highly regarded position that they are in today. The sourcing of cocoa however is currently one the greatest ethical dilemma’s facing not only Mars‚ but all chocolate companies
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outlets‚ community impacts and sustainability” INTRODUCTION Almost everyone around the globe loves chocolate‚ whether it is the art or the quality they focus on‚ or just the taste and the brand‚ it is one of the highest purchased of all the confectionaries. Lindt is a premium product chocolate brand and company‚ established in Switzerland‚ which focuses on providing quality chocolate and maintaining a high brand name. Hersheys is an American icon chocolate company‚ which provides tasty chocolate
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Dried fruit is fruit that has been dried‚ either naturally or through use of a machine‚ such as a dehydrator. Vine fruits make up over three-quarters of the total global dried fruit volume. Prunes (also referred to as plums) and dates are other examples of popular dried fruits in the EU. Dried fruit has a long shelf life and can therefore provide a good alternate to fresh fruit‚ allowing out of season fruits to be available. Drying is a good way to preserve fruit in the absence of refrigeration
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in 1893 by Milton Hershey‚ a determined pioneer from rural Pennsylvania that developed a method for the commercial production of chocolate. Today‚ the Hershey Company is the largest manufacturer and distributor of chocolate and non-chocolate confectionary snack goods in North America with products as common as Reese’s‚ Kit Kat’s‚ Twizlers‚ and Jolly Ranchers and many more popular snack goods available nationwide. As a market leader‚ The Hershey Company Employ’s over 13‚000 workers and grosses over
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chocolate. The company offers a large selection of product around 80 countries. Lindt and Srungli have been known also as the most innovative and creative premium chocolate company. Somehow as its 160th existence Lindt strongly focus on chocolate confectionary leaves them exposed to potential downturns in demand. Back in the year of 2008 the company only has 8000 employees‚ still they has a strong financial base – that leads to develop a debt free financial base that would make them has a strong position
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Belle Sorenson Gunness Aleah WIllame 3rd hour Forensic Science Belle Sorenson Gunness Case Analysis Early life Belle Sorenson Gunness was the daughter of Paul Pedersen Størset‚ who was a stonemason‚ and Berit Olsdatter. She was born on November 22‚ 1859 in Selbu‚ Norway‚ originally named Brynhild Paulsdatter Storseth‚ and was the youngest of 8 siblings and lived on a very small cotter’s farm. Belle was a very large women being around six feet tall and weighing over two hundred pounds
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EXECUTIVE SUMMARY Indonesia is the third largest producer of cocoa in the world after Ghana and the Ivory Coast‚ and the most significant cocoa bean supplier in East Asia. Indonesia’s biggest competitive advantages include its low cost‚ high production capacity (availability of supply)‚ efficient infrastructure and open trading/marketing system (business environment). Although the cocoa value chain in Indonesia has experienced phenomenal growth over the past few decades‚ its continued competitiveness
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GLOBALIZATION (strategic decisions in context of Oreo and Renault) OREO: Kraft Foods‚ a part of Mondelez International‚ is one of the leading manufacturers of FMCG goods in the World- best known for its confectionary lines. Under Kraft Foods‚ Oreo has expanded all over the World- thus necessitating a perspective on marketing in hitherto unexploited markets in developing nations such as China & India. Kraft uses a multidomestic approach to Globalization‚ which they have adopted in view of several
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Strategic Management Assignment two On Strategic Choices made by Nestle (Chocolate & Confectionery Division) Introduction The strategic Choices made by Nestlé’s Chocolate & Confectionaries division are discussed on the basis of the cost leadership strategy‚ differentiation strategies and Focus strategies used in the Generic strategies and in the corporate level strategic directions used by the Nestle Head office in Switzerland in the strategic tie ups with speciality chocolate makers
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