Marketing 9/3/2013 Case Study “The Sleep Well Motel” 1. The Pros of Will Shelton owning and operating the Sleep Well Motel are he will be his own boss and there is already a night Manager employed by the current owner. The Cons of his owning and operating the Motel are it is hard to find good maid service‚ there was no on location restaurant and it was in need of cosmetic work. 2. I do believe Will’s marketing background will be a great assistance to him in running the motel and I believe
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Title: The Sleep Well Motel Executive Summary The Sleep Well Motel is an 80 room motel located at Fort Morgan Colorado. It is situated at US Highway 76 which carried traffic between Denver and Nebraska. The motel is operating for eighteen years and describe as clean and comfortable but in need of cosmetics and new carpeting. Sleep Well Motel was once affiliated with motel chain several years ago but was no longer associated with them. Sleep Well Motel operates with a one night clerk‚ maid
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Case Study #1 The Sleep Well Motel In April 1990‚ Will Shelton was evaluating information received from the owner of a motel that was for sale in Fort Morgan‚ Colorado. Will had answered an ad in the Wall Street Journal under the heading “Business for Sale.” To Will’s surprise‚ he received a call directly from Hank Bennington‚ the owner of the Sleep Well Motel of Fort Morgan‚ Colorado. During the conversation‚ Mr. Bennington described his motel and his reason for wanting to sell. He also described
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Chakara Davis Company case: Wal-Mart Takes On the World Section 1 Marketing 200 Introduction Wal-Mart is the world’s largest retailer‚ however there are more than 6‚500 stores worldwide. However‚ more than 70 percent of Wal-Mart merchandise comes from China although the bulk of sales come from the United States. Before opening Wal-Mart‚ Sam (owner) traveled the country studying everything he could about discount retailing. He became convinced American consumers wanted a new type of
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Tonia Simatos 045-262-078 Case # 6- SleepEasy Motel 1. Problem Statement a. Current State: * SleepEasy motel is losing money. Occupancy of the hotel is around 55 percent of capacity which according to industry figures is 13 percent below the average of 68 percent for similar motels in the area. * Large number of customers driving around the parking lot of motel and leaving. * A lot of competition In the area‚ other hotels offer better facilities. b. Desired state
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Mary Grace Linao‚ Mercyl Marasigan‚ Ma. Rebecca Rase‚ Beverly Soriano‚ Kriss Anne CASE 4: Dynamo Sportswear Inc. I. TIME CONTEXT: December 12‚ 1996 II. POINT OF VIEW: Mr. Joe Santos‚ the brand manager was hired from a multinational company engage in the manufacture and promotion of jeans. III. DEFINITION OF THE PROBLEM: How to become successful in putting a new product line? IV. CASE HISTORY: Mr. Gerardo Cruz‚ owner and general manager of Dynamo Sports Inc.
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The Supreme Court case of Heart of Atlanta Motel v. United States was a court case that was pivotal towards keeping discrimination out of business. It was based on the question: constitutionally‚ can congress pass a law preventing private businesses from discriminating against people because of their race? The decision has affected many generations of people. The owner of a motel in Georgia‚ who only served (mostly travelling) white people‚ found it unconstitutional for congress to pass a law saying
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How to Sleep Well In order to sleep well we should follow three reasons. First of all‚ don’t eat or drink a lot before bedtime. If you drink too much liquid before sleeping‚ you’ll wake up repeatedly in the night for trips to the bathroom or cause you to wake up repeatedly. Don’t eat spicy or fatty foods because they cause heartburn especially‚ don’t eat something that triggers serotonin‚ which makes you sleepy. Second‚ do and don’t exercise when you have free time. For example‚ if you have a sedentary
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MEMO Re: Good Night Motel Purpose To discuss the factors which motel owner Justin McGregor’s should consider when deciding on business proposal from a well respected community resident George Alward for 2 nights full house accommodations. Offer for half room rate‚ during low occupancy season‚ for church convention attendees. Background Summary Good Night motel is a family owned and operated motel‚ located near main highways‚ restaurants and retail shopping in the
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Uberman’s Sleep Polyphasic sleep is a sleep pattern/routine that involves breaking apart sleeping time into two or more separate phases throughout a 24 hour period. Most individuals have a monophasic sleep pattern with the usual 8 hours/day. Uberman’s sleep is a radical version of polyphasic sleep that involves an individual sleeping 20 minutes every four hours or 30 minutes every six hours. By doing this‚ a person spends only 2 hours asleep and can achieve full alertness for 22 hours a day. This
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