Sponsorship and the marketing mix Introduction 1 Vodafone is the world’s largest mobile telecommunications community‚ employing over 65‚000 staff and with over 130 million customers. The business operates in 26 countries worldwide. Vodafone is a public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However‚ it retains local names and imagery in markets where
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Title: Authors: To: Source: Document Type: Appraisal report of Air Thread connections Jennifer Zhang Robert Zimmerman (Vice President of ACC) New York Business Review‚ august 2007‚ volume 3‚ pp34-89 Appraisal Report ABSTRACT This paper intends to analyze and evaluate the Air Thread Connection (ATC) Company and determine whether the acquisition by the American Cable is acceptable. From the outset‚ it is observable that‚ the acquisition would give American Cable access to wireless technology
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MJacob Bliberg (jb3975@stern.nyu.edu) Jasper Buntinx (jasper@buntinx.eu) April 2013 Post-Acquisition Report Teva Pharmaceutical Industries Ltd. (NASDAQ: TEVA) $6.8Bn acquisition of Cephalon‚ Inc. (NASDAQ: CEPH) – October 14‚ 2011 | Teva Pharmaceutical Industries Ltd. (NASDAQ: TEVA) is a leading global pharmaceutical company which develops‚ produces and markets affordable generic drugs. Teva is the world’s largest generic drug maker‚ with a direct presence in about 60 countries. Teva’s
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IGNORANCE IS STRENGTH.” The Party’s slogans are all part of doublethink. In this example‚ the Party is trying to convince the citizens of Oceania that what they want is what they already have. They do not want freedom‚ because it is slavery. If they were free‚ they wouldn’t be unhappy and would not live the way they do. They are made to believe that war makes peace and serenity. That not knowing and being unaware of what is going on is strength. The Party uses these slogans to control the minds of the citizens
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help both companies expand into the business market. Third‚ ACC was in a unique position to add value to AirThread’s operations because the acquisition could save AirThread more than 20% in backhaul costs. The reasons above make us believe that the synergy is positive and the acquisition is a good idea. Based on the projected cash flow information provided in the case‚ what is the stand- alone value of AirThread? Show the cash flow forecasts‚ discount rate‚ and your valuation model. (Hint: pay attention
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the senior management composition suggests that actual buyer seems be Time Warner. 2. What were the three most compelling strategic justifications for the AOL / Time Warner combination? Which of these have any continuing validity? Its strategic synergy was expected to come from three pillars: 1) providing Time Warner an attractive way to sell its movie contents; AOL’s 20 million subscribers who use AOL as an internet portal to Web would be a potential target to buy rich movie or show contents produced
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Introduction of Ansoff Matrix This well known marketing tool was first published in the Harvard Business Review (1957) in an article called ’Strategies for Diversification’. It is used by marketers who have objectives for growth. Ansoff’s matrix offers strategic choices to achieve the objectives. There are four main categories for selection. The market penetration strategy is the least risky since it leverages many of the firm’s existing resources and capabilities. In a growing market‚ simply maintaining
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Advertisements use slogans to catch people’s attention. People usually see the boom and bang of the item being sold to the consumers‚ but they do not see the minor details. These minor details sometimes hide what a person should actually see in an advertisement because a recent ad for a Hoover vacuum cleaner uses its background and the words of the ad to attract people to the item. Hoover’s advertisement draws our attention not by the vacuum cleaner itself but by the background effect‚ the slogan‚ and how
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of two companies with different core competencies‚ Information Systems and organizational structures and cultures. The CIO of operations‚ Stuart Irving must decide on the best strategy that would maximize the benefits of the merger by leveraging synergies against the potential costs and risks. Following the recommendation of the IT Governance Institute‚ newly merged company should establish effective duopoly IT governance with special focus on strategic alignment. Executive and department level steering
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automotive industry. As consumer preferences change and strategic synergies between companies become more common it is becoming increasingly difficult to forecast major trends. Renault has lost its former profitability. They are struggling to stop their decline while Nissan is searching for an avenue for continued sustainable growth. These companies have formed an alliance that allows them to function independently while leveraging common synergies. This alliance has provided a much-needed opportunity for
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