Advertisement Translation. Introduction In our everyday life‚ every time we watch television or while we are surfing the internet‚ advertising is behind the corner and sometimes we do not even realize we are listening to it. We are bombarded by slogans and catchy phrases that catch our attention and make us customers of the product advertised in a way that is not direct but instead hidden and implicit. Without being aware of it‚ we buy products because when shopping‚ something triggered in our mind:
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of a person as well as containing a slogan that assures the viewer of which stereotype the ad is pertaining to. Each ad does a great job of matching the slogan with the image‚ while drawing in consumers and maintaining the fulfillment of the consumer’s prefrence. The ad used in 1947 for Camel cigarettes claims “More Doctors smoke Camels Than Any Other Cigarette”. The ad also contains a picture of a man posing as a doctor. The picture as well as the slogan being claimed‚ provides a sense of
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September 25‚ 2014 ! ! At first glance when you look at a Gadsden flag you see the bright yellow color and the bold statement “Don ’t Tread On Me” along with a rattlesnake above it. But what does these’s words mean. The Don’t Tread On Me slogan‚ is a slogan for every American. The Gadsden’s flag got its name from Colonel Christopher Gadsden who was an American patriot. He led Sons of Liberty in South Carolina starting in 1765. For those who are not familiar with them or who they were including
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Introduction Hong Kong has long been one of the British colonies for around 100 years. Until now‚ English is an official language and a core subject in school. So‚ Hongkongers do have basic understanding of English. In fact‚ there is more Hong Kong citizens know English. According to Hong Kong Education Commission Report 6 Consultation Document (1995)‚ there are 61% in 1993 of Hong Kong people know English‚ it increases quite fast from 41% in 1983. This trend is still increasing now. As a result
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‚ 1987 cited in Mintzberg et al 2003‚ p.451). In this regard‚ corporate-level strategy is concerned with two related issues; “first one is what businesses a corporation should compete in and secondly how can these businesses be managed to create synergy?”(Dess‚ Lumpkin and Eisner‚ 2008‚ p.191). As understood from above issues‚ these questions are key determinants of how to generate value by entering new markets‚ launching new products‚ or developing new techniques and technologies. At the heart of
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Benny Libay 026546697 bennylibay@gmail.com Barak Tzachar 043414291 barak.tzachar@gmail.com Table of Content Executive Summary 1.1. Standalone‚ Synergy and Premium Valuations *Transaction multiples include premiums Stand-alone value Value with synergy Walkaway Price $578‚573 $672‚772 $528‚209 $725‚772 $924‚841 $580‚704 Trading Revenue Multiple Market Cap DCF Trading EBITDA Multiple Trans.* Revenue Multiple Trans.* Revenue Multiple
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Part I of the paper explains the emergence of women in development (WID) in the early 1970s‚ highlighting in particular a dominant strand of thinking within WID that sought to make women’s issues relevant to development by showing the positive synergies between investing in women and reaping benefits in terms of economic growth. Even though making efficiency-based arguments proved to be effective as a political strategy for having women’s issues taken up by donor agencies‚ it also entailed a number
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General purpose: to persuade Specific purpose: to persuade my audience to help homeless pets. One morning a few months ago‚ I saw a dog was killed by a car. The dog was very small. It tried to cross the street‚ but it failed. The head of a dog was crushed by a wheel. After the car passed‚ the head of the dog became a bloody meat pie. I did not see the owner of the dog come to view. This a homeless dog. Similar things often happen because there are a lot of homeless animals in Los Angeles.
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presents three major types of motives of participating in M & A. This part involves the motives that increase or decrease shareholders’ value or has uncertain impact on shareholders’ value. The motives which increase shareholders’ value include the synergy motive‚ improvement of managerial efficiency‚ achievement of economies of scale or scope‚ increased market power and increased revenue growth; whereas the motives which decrease shareholders’ value include the agency motive‚ managerial hubris and
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should appeal to the target market and leave no doubt about the business’s purpose. 3. the slogan of the business Business Slogan All SMEs need a slogan that capsulate your business’s unique selling proposition and most distinctive characteristics. SME’s slogan is ‘Global Perspectives‚ Local Insights’. For SME‚ a slogan that represents our USP – that of a local publication with a ‘worldview’. A good slogan will improve your business and your brand profitability. 4. the price of products and services
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